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Forums - Sales - UK & Xbox 360

BBH on 17 July 2010
kowenicki said:
BBH said:

Real Reasons:

- UK has a very 'shooter' market concerning HD gaming

- 360 in the UK is a cheap as chips

This chart is rather..... wrong

PS3 wasnt out in 2005 in the UK... or 2006... it launched March 2007!!??

360 launched in Dec 2005 and was almost impossible to get until Jan 2006.  (so 2nd 2005 is hardly relevant)

you have quoted the lowest price for the 360, when evidence suppports this isnt the biggest selling.

apart from that... great.

this also shows how much room MS must have to cut price... its hardly changed.  good work.

Well yea, but cut out the first 3 segments.

Arcade is without doubt the best selling 360 model, surely?

It mainly sells cause it's cheap.

That's the bottom line.



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Ldn.se on 17 July 2010
selnor said:
Reasonable said:

In the UK the impression I get is that the 360 is seen as the best buy for money if you're not also into BR movies  as well as HD/Online gaming while PS3 is seen as the best buy for money if you are also into BR movies as well as HD/Online gaming.

The split in demand I believe nicely correlates with the fact that although HD TV sales have been okay in UK SD and DVD are still the dominant formats.

The Wii though does seem to have seen a drop in market awareness and 'must have' factor.  It's still selling well, but in general terms the marketing presence and sense of demand seems to be much stronger recently for 360/PS3 vs the Wii.

The 360 does have the advantage of being cheaper (albeit more on paper than reality prior to the 360s) and has, much like US, taken root as the console of choice for teenagers and young males, which has helped secure it's position in the UK as arguably the more dominant console of late (although LTD is still trails the Wii and will probably continue to do so).

I think the UK shows a very good split across the three consoles, in line with demographics and purchasing demand, with only the poor PSP looking (again, similar to US) like the black sheep of the family.

Noone really cares for Blu Ray here. I know more people who download HD films via either Xbox Live, BT Vision than even own a Blu Ray player. 

In fact Ive only ever once since Blu Ray has been out here ( 4 years ) seen an actual Blu Ray disc. 

And I can go into HMV, supermarkets etc without even seeing a BluRay on store shelves. Just DVD's. 

BluRay prices are still the same as 4 years ago. £20-£30. To own an HD film via download is about £7. To rent HD films via download is around £2-£3. Blockbuster charge as much as £6 to rent a BluRay for 24 hours.

UK is gonna miss BluRay alltogether. 

I for one am getting the 360s next week to fully utilise HD film downloads in my home. I never have to :

1. spend extra for another new media. 

2. Either find more shelf space.

3. Sell my BluRays when the next comes out.

 

I personally think certainly in the UK where Broadband is so easily available now, that BluRay will probably be the last medium here. It is struggling big here. More people definately have adopted downloads here. It's evident by the lack of BluRay shelf space. 


Selnor you are a nice guy but please at least try to grow wp and dont be such a zombie.



BBH on 17 July 2010
kowenicki said:
BBH said:

As for Blu-Ray - no doubt things are getting better, but DVD is still outselling it in the UK. I guess Blu-Ray is in its early stages though, and if/when 3D goes big Blu-Ray will pick up a lot.

Digital Download is not viable for a lot of the UK at the minute  - and people just like physical media more.

People keep saying this....  How many 3d movies are worth watching, let alone buying to keep forever?    Name me your top 10, hell try a top 5.

physical medis?... the same thing people (even I said it) about music cd's. 

 

 


3D - from what I've seen from the cinema - and from all the major analysts who know better than us - is a certainty of success. It's just going to take time.

3D is in its baby steps, it's still at birth. Sky 3D is coming Autumn, and over time new releases will hit 3D.

The point still stands though, BRD is going to get a good boost when the majority go 3D - so we are maybe talking by 2015 or 2016 that BRD is the standard movie format and DVD does no longer meaningfully exist.

As for the music comparison, it's totally different. I listen to hundreds of songs a day, and like to dowload loads of them. It's not rationale to pop to the shops to buy them all. Music tracks also download A LOT faster obviously, and downloading music has quality benefits as well as the tracks being easier put on modern music players.

Movies - it's rationale to pop to the shops because you watch only a few a week at best - take way longer to download - quality is better on the disc - and movie players are more acceptant of discs.



Scruff7 on 17 July 2010
selnor said:
Reasonable said:

In the UK the impression I get is that the 360 is seen as the best buy for money if you're not also into BR movies  as well as HD/Online gaming while PS3 is seen as the best buy for money if you are also into BR movies as well as HD/Online gaming.

The split in demand I believe nicely correlates with the fact that although HD TV sales have been okay in UK SD and DVD are still the dominant formats.

The Wii though does seem to have seen a drop in market awareness and 'must have' factor.  It's still selling well, but in general terms the marketing presence and sense of demand seems to be much stronger recently for 360/PS3 vs the Wii.

The 360 does have the advantage of being cheaper (albeit more on paper than reality prior to the 360s) and has, much like US, taken root as the console of choice for teenagers and young males, which has helped secure it's position in the UK as arguably the more dominant console of late (although LTD is still trails the Wii and will probably continue to do so).

I think the UK shows a very good split across the three consoles, in line with demographics and purchasing demand, with only the poor PSP looking (again, similar to US) like the black sheep of the family.

Noone really cares for Blu Ray here. I know more people who download HD films via either Xbox Live, BT Vision than even own a Blu Ray player. 

In fact Ive only ever once since Blu Ray has been out here ( 4 years ) seen an actual Blu Ray disc. 

And I can go into HMV, supermarkets etc without even seeing a BluRay on store shelves. Just DVD's. 

BluRay prices are still the same as 4 years ago. £20-£30. To own an HD film via download is about £7. To rent HD films via download is around £2-£3. Blockbuster charge as much as £6 to rent a BluRay for 24 hours.

UK is gonna miss BluRay alltogether. 

I for one am getting the 360s next week to fully utilise HD film downloads in my home. I never have to :

1. spend extra for another new media. 

2. Either find more shelf space.

3. Sell my BluRays when the next comes out.

 

I personally think certainly in the UK where Broadband is so easily available now, that BluRay will probably be the last medium here. It is struggling big here. More people definately have adopted downloads here. It's evident by the lack of BluRay shelf space. 


@bolded - seriously? where are you buying your Blu-rays from? they're usually between £10 and £20, some are blow 10 quid. I never pay more than £15 for one.



Atari 2600, Sega Mega Drive, Game Boy, Game Boy Advanced, N64, Playstation, Xbox, PSP Phat, PSP 3000, and PS3 60gb (upgraded to 320gb), NDS

Linux Ubuntu user

Favourite game: Killzone 3

BBH on 17 July 2010
kowenicki said:
BBH said:
kowenicki said:
BBH said:

Real Reasons:

- UK has a very 'shooter' market concerning HD gaming

- 360 in the UK is a cheap as chips

This chart is rather..... wrong

PS3 wasnt out in 2005 in the UK... or 2006... it launched March 2007!!??

360 launched in Dec 2005 and was almost impossible to get until Jan 2006.  (so 2nd 2005 is hardly relevant)

you have quoted the lowest price for the 360, when evidence suppports this isnt the biggest selling.

apart from that... great.

this also shows how much room MS must have to cut price... its hardly changed.  good work.

Well yea, but cut out the first 3 segments.   LOL  ok.

Arcade is without doubt the best selling 360 model, surely?

It mainly sells cause it's cheap.

That's the bottom line.


no... thats just what you believe. 

I am pretty sure NPD released a stat that showed the average price point indicated that isnt the case.... will likely be similar in the UK too.

The UK is cheap.

I'm utterly convinced the Arcade has been the best selling for a while until I see evidence that proves otherwise.



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CrazyHorse on 17 July 2010
selnor said:

Yep. It's just BluRay isn't.

HD downloads are what loads of people here do. It's cheaper and more convienient. 

According to the British Screen Advisory Council, in 2009 UK consumers bought 8.3 million Blu-Ray discs spending £140 million where as  3.1 million movies were purchased online generating only £17.3 million. Although I'm sure digital downloads will eventually become the norm, it isn't going to replace Blu-Ray anytime soon.

http://www.bsac.uk.com/files/uk _movie_market_update_2010.pdf

Also, what HMV stores have you been in that don't have Blu-Ray shelf space? Seriously?

Back on topic. I think the 360 popularity in the UK comes down to it's exclusive line up which is well tailored to a UK/US audience, the fact that it is the cheapest HD console (that's not a negative point by the way, price is key and Sony knew they would have to enter the market at a higher price if they included a Blu-Ray drive) and XBox Live. It's so popular now that  people will buy a 360 over a PS3 so they can play with their friends.

The British Screen Advisory Council

The British Screen Advisory Council



BBH on 17 July 2010
kowenicki said:
BBH said:
kowenicki said:
BBH said:
kowenicki said:
BBH said:

Real Reasons:

- UK has a very 'shooter' market concerning HD gaming

- 360 in the UK is a cheap as chips

This chart is rather..... wrong

PS3 wasnt out in 2005 in the UK... or 2006... it launched March 2007!!??

360 launched in Dec 2005 and was almost impossible to get until Jan 2006.  (so 2nd 2005 is hardly relevant)

you have quoted the lowest price for the 360, when evidence suppports this isnt the biggest selling.

apart from that... great.

this also shows how much room MS must have to cut price... its hardly changed.  good work.

Well yea, but cut out the first 3 segments.   LOL  ok.

Arcade is without doubt the best selling 360 model, surely?

It mainly sells cause it's cheap.

That's the bottom line.


no... thats just what you believe. 

I am pretty sure NPD released a stat that showed the average price point indicated that isnt the case.... will likely be similar in the UK too.

The UK is cheap.

I'm utterly convinced the Arcade has been the best selling for a while until I see evidence that proves otherwise.


Are you cheap?  I'm not.   Thats a massive generalisation.  Lets see how the £199 360S sells shall we.

A brand new model, £50 cheaper than the competition - is still cheap, and no doubt it will sell big.

360 has many things that make it sell well in the UK - but price is definitely the biggest one.



Solid_Snake4RD on 17 July 2010
kowenicki said:
BBH said:

As for Blu-Ray - no doubt things are getting better, but DVD is still outselling it in the UK. I guess Blu-Ray is in its early stages though, and if/when 3D goes big Blu-Ray will pick up a lot.

Digital Download is not viable for a lot of the UK at the minute  - and people just like physical media more.

People keep saying this....  How many 3d movies are worth watching,let alone buying to keep forever?    Name me your top 10, hell try a top 5.

we are talking about the future where more and more movie are going 3D.WE AREN'T TALKING ABOUT NOW





Solid_Snake4RD on 17 July 2010
kowenicki said:
BBH said:
kowenicki said:
BBH said:
kowenicki said:
BBH said:

Real Reasons:

- UK has a very 'shooter' market concerning HD gaming

- 360 in the UK is a cheap as chips

This chart is rather..... wrong

PS3 wasnt out in 2005 in the UK... or 2006... it launched March 2007!!??

360 launched in Dec 2005 and was almost impossible to get until Jan 2006.  (so 2nd 2005 is hardly relevant)

you have quoted the lowest price for the 360, when evidence suppports this isnt the biggest selling.

apart from that... great.

this also shows how much room MS must have to cut price... its hardly changed.  good work.

Well yea, but cut out the first 3 segments.   LOL  ok.

Arcade is without doubt the best selling 360 model, surely?

It mainly sells cause it's cheap.

That's the bottom line.


no... thats just what you believe. 

I am pretty sure NPD released a stat that showed the average price point indicated that isnt the case.... will likely be similar in the UK too.

The UK is cheap.

I'm utterly convinced the Arcade has been the best selling for a while until I see evidence that proves otherwise.


Are you cheap?  I'm not.   Thats a massive generalisation.  Lets see how the £199 360S sells shall we.

it will sell because of the redesign

the question is whether it will sell the same amount with a higher price,no it won't



Munkeh111 on 17 July 2010
DirtyP2002 said:
kowenicki said:

In the UK we buy with our heads.... 

The console that gives the biggest punch for the pound is the 360 - so we buy it, its that simple.

No emotional loyalty to bygone days... no sheep like following of trends beyond their natural lives... no xenophobic bias (not that we even make a console! lol)

The UK (with the US) has also been a trend setter for popular culture, you will all follow soon

 

 



But you suck at sports.

http://www.youtube.com/watch?v=eicpaIdf3Ek&hd=1

in every age.

http://www.youtube.com/watch?v=oK6xYoJaeFc

 

U21: Neuer, Özil, Khedira, Aogo --> those 4 played for Germany this world cup.

Sorry for offtopic.

I am glad that 360 is doing so well in uk. A lot of developers are in the uk, so being big there can't be a bad thing 


Not at the sports that matter!

http://www.youtube.com/watch?v=UrI2RlTAlOM