Right, and that would be the correct answer.

Right, because you're not "playing" with the console, which is all the videogame industry gives a crap about.

Wrong.  The survey does not care or claim to care about anything aside from how much time per week you spend playing videogames on your console, because that is the only thing that will matter to a videogame company. 

Note that Reggie himself does not claim any conclusions beyond this data ("The share of play..." "Regular Play..." "How often they played...").

I wonder how this contrasts with the Nielsen surveys that have persistently shown Wii to be lowest?

Not played it much I see.  Part of the routines are playing games.

I work for Ipsos and i have noticed that the client carefully chooses the way questions are worded so this can "skew" the raw data slightly one way or another if the client so chooses. However the actual interviewers won't word the questions in any way to influence the persons being interviewed as they have no interests involved in the answers given whatsoever. It makes no difference to them.

So whilst the actual data is likely to be very accurate, it can be presented to seem favourable to a client because of the ambiguity of the question and clients very carefully choose the way it is worded.

On a side note, i didn't realise Ipsos had a foothold in the U.S. and i didn't realise the big N used them . WOW!

It's funny, for as much of a Nintendo fan that I am, I have probably played Gears 1 and 2 more than my entire Wii console. That's not to say I don't play it a lot though, just that I've played Gears a lot more. My most played game on Wii is Smash Bros with something like 60 hours. For Wii I tend to cycle through a lot of games then move on, 360 I play fewer games but for longer amounts of time.

For me it is the opposite. I don't know why, but I got bored of all my 360 games fast....with the exclusion of COD4 and ME1-2, but currently the console I am really playing is the ps3. Speaking of which I am going to go play it right now. 

I think he's saying that he buys a lot more Wii games than the Xbox360 since he only plays 2 games on the Xbox.

Some people seem to be hurt by this. :S

My wii gets about 40 hours per week thanks to monster hunter :)

Edit: now that i think of it, i think it gets more than that .. let's say 50 to 60? counting my weekend plays or smash or somethin with friends.

I am 27 years old and I play games of all ratings, from Pokemon and Animal Crossing to Mortal Kombat and GTA.  I am after fun, entertaining experience.  I don't care if a game has blood, gore, sex, drug use, or violence unless it is part of a compelling story, intrigal to the art and theme of the game, or part of the key gameplay.

Perhaps if people 18 are only buing M rated games because everything else is "Kiddie," using the term "Mature" to rate games is not appropriate.