I work for Ipsos and i have noticed that the client carefully chooses the way questions are worded so this can "skew" the raw data slightly one way or another if the client so chooses. However the actual interviewers won't word the questions in any way to influence the persons being interviewed as they have no interests involved in the answers given whatsoever. It makes no difference to them.
So whilst the actual data is likely to be very accurate, it can be presented to seem favourable to a client because of the ambiguity of the question and clients very carefully choose the way it is worded.
On a side note, i didn't realise Ipsos had a foothold in the U.S. and i didn't realise the big N used them . WOW!
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In my opinion the N64 was not just the best console of the 5th gen but, to this day the best console ever created!
