If I'm playing a game for the first time in my life, I play it in normal... and then Hard to unlock Very Hard and then I play on Very Hard over and over again (asuming very hard is the hardest difficulty of the game and that there's nothing harder than very hard).
So... I voted Very Hard because that's the difficulty I usually play on... and it doesn't vary from game to game :P I always play on the hardest difficulty.