the choice of mario kart makes a lot of sense. The game is a kart racer but with a realistic art style. So it's going 'hey look, we are just like mario kart except our weapons and cars are much cooler and real. You get the same fun as mario kart but without kiddy cartoony family stuff!'

otherwise people might think this game is some kind of racing simulator like forza or GT.  hell from the style alone people are going to think its like need for speed. It parodies mario kart since that is the most popular and well known game of the genre blur is in

I'm skeptical of the good part based on how they're marketing it. It reminds me of something else I don't care for- politics. If the only way to make yourself (or your product) good is to bash the competition, then you're no good either. Market your strengths, tell me why to vote for (buy) you, don't tell me why I shouldn't vote for (buy) your competition. And doing so in gaming is even worse, since there are so many other options. I don't follow PS3 games, but I know there's GT5, ModNation Racers, and isn't there at least one Need for Speed game? All of these are alternative things I could buy on the same system! And for competing systems, Forza's only the tip of the iceberg. So you're telling me not to get Kart games? Fine, guess I'll get GT5 and Forza for my real racing fix! Blur? What's that? Oh, they told me not to buy kart games? Tell them thanks for their suggestion, I'm getting a kick out of these racing games!

I don't know if you know much about the game, but it's actually closer to a kart racer than any other racing sub genre.It's a colourful arcade style game with an emphasis on vehicular combat. It's got four player split screen and encourages multiplayer gaming more than it does single player. That's a lot closer to a kart racer than say GT5, Forza or even Need for Speed. It's directly competing with Modnation Racer's, MK Wii and Split/Second (which isn't a kart racer at all). The Blur ad isn't telling you to not buy kart racer's, it's saying that it's a better alternative to the child like kart racer's that have been released (Sega All Star's, Mario Kart, Crash Bandicoot Racing, Modnation etc).

It's a dirty marketing tactic, similar to the Apple vs PC ad's and the Coke vs Pepsi ad's. I just don't see a reason for people to be upset over a marketing tactic that may or may not work. People get way to offended over game's these day's, I like to debate about stuff, but I won't feel like Activisions drop kicked me in the back of the head every time they say, sell, market something I don't agree with.

The ad was funny and satirical, like the old Sega ad's, the new Sony ad's and the current Apple ad's.