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richardhutnik said:
That ad makes fun of all mascot kart racing games, because Blur is using Gran Turismo style cars in a Kart racing environment. Mario Kart is the TOP game in that genre. I believe Blur has to differentiate itself by coming off a bit edgy and bad boy in its image, because of what it is.

At its heart, Blur IS a Kart racing game... just with different vehicles, so it is taking aim at those.

Then it would have worked better as "If I'm in another Mario Kart knockoff, at least it could have been something cooler looking".



A flashy-first game is awesome when it comes out. A great-first game is awesome forever.

Plus, just for the hell of it: Kelly Brook at the 2008 BAFTAs