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Forums - Website Topics - Why Ad Blocking is devastating to the sites you love

ads are good people let them into your world

(if you guys don't know Im majoring in advertising and marketing in college : p )



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STEKSTAV said:
I just cant seem to let this go..

1. This is basicly - "buhu, our business model dosen't work, and its your fault".

Its like crying because people don't want to talk to you when you're working at a telemarketing company. - "Its your fault I can't do my interview". Id say you're looking at it the wrong way. It can be viewed as a two way street.

You're basicly saying that "Here's our product, buy it or get out" - but the 'customers' can also go "this is what we're interested in, provide it and we'll buy it".

A subscription plan can be one of those deals. Just look at Spotify for example, ad free premium subscription and higher quality service.

The thing that bothers me the most is the attitude. Its a real - F you, give us money! Because we think we deserve it!

Further on, when this site was started did you all go "Oh crap, we have page views.. its going to cost us. Lets demand a return on our service!" - Most likely no. You were all excited as the site progressed and more users found your site, more oppertunities presented themselves. Its just as of late that you found out that there's money to make, or that expanding costs money. But to go out and say "why should we care about you!?" and later practically ask for hand outs just because you feel you deserve it.. is just bad business.

You need to figure out how to get income, and not blame the community that makes your product what it is for not accepting the product for what it is.

1. It's actually nothing like that.  By using the site with an ad-blocker, you are actually COSTING the site money in terms of bandwidth.  In that way, using Ad-Block is effectively stealing from the site, as you are using its data and simultaneously causing it an expense.

2. And yes, actually, Brett DID make the site with a mind to making money.  This is his full-time job, and it's how he earns a living.  Not to mention over twenty staff who need to be paid, the site's bandwidth, and oh yeah, the actual data.  Just because you have free access to the sales numbers doesn't mean Brett gets them for free.  Almost every business in the world takes a loss when starting up.  It doesn't mean it's acceptable once it gets off the ground.  Simply put, if everyone used ad-blockers, this site would not exist.  



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Wagram said:
ssj12 said:
Wagram said:
Looks like i'll be heading back to kotaku then :/

you could do as I said and support us in the ways listed.. prevent this entire thing.

I would, but the ads stress my internet too much where it becomes unbearable. I live out in the sticks, so good internet isn't available unfortunately.

then digg articles, use other methods. Buy a gamer shit from Gamer Prints. Its very easy to support us. Tons of ways.



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ssj12 said:
Wagram said:
ssj12 said:
Wagram said:
Looks like i'll be heading back to kotaku then :/

you could do as I said and support us in the ways listed.. prevent this entire thing.

I would, but the ads stress my internet too much where it becomes unbearable. I live out in the sticks, so good internet isn't available unfortunately.

then digg articles, use other methods. Buy a gamer shit from Gamer Prints. Its very easy to support us. Tons of ways.

I'll look into it. But I hope you guys don't pull the plug on me. Would be slightly unfair to those who are in my situation. :D



I think many of the money/time arguments have been posted and I believe both sides are right in some ways.

Still one thought; who likes commercials anywhere? I think when the internet starts adapting some organized commercial push (almost all websites implement some annoying way to show commercials) then websites will always need to find some balance. Maybe ad blockers won't use their blockers if ads weren't so troublesome, who knows



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This may be a really dumd question, but do pop-ups count? If so then forgive me for blocking almost 300 ads from this ad. I understand completely that thats how your site and many others get their income. It might block thoes kind of ads, but I can still get a pop-up or two and still see the ads on the sides. For a while my I.E. blocked me from this site before due to malicious software; even my macafee blocked me though not permenantly. I don't know if this came from your ads but I couldn't access the site. My ad blocker is turned off right now; I'm waiting to see if anything happens.



ssj12 said:
STEKSTAV said:
I just cant seem to let this go..

This is basicly - "buhu, our business model dosen't work, and its your fault".

Its like crying because people don't want to talk to you when you're working at a telemarketing company. - "Its your fault I can't do my interview". Id say you're looking at it the wrong way. It can be viewed as a two way street.

You're basicly saying that "Here's our product, buy it or get out" - but the 'customers' can also go "this is what we're interested in, provide it and we'll buy it".

A subscription plan can be one of those deals. Just look at Spotify for example, ad free premium subscription and higher quality service.

The thing that bothers me the most is the attitude. Its a real - F you, give us money! Because we think we deserve it!

Further on, when this site was started did you all go "Oh crap, we have page views.. its going to cost us. Lets demand a return on our service!" - Most likely no. You were all excited as the site progressed and more users found your site, more oppertunities presented themselves. Its just as of late that you found out that there's money to make, or that expanding costs money. But to go out and say "why should we care about you!?" and later practically ask for hand outs just because you feel you deserve it.. is just bad business.

You need to figure out how to get income, and not blame the community that makes your product what it is for not accepting the product for what it is.

there is a massive difference in how this place is ran now though. Staff members actually get paid now. We used to work for FREE. We are now officially a fully licensed company. Not just a website. So as we change, so does how we earn money. While I agree Brett sounds a bit harsh. I put everything stated nicely.

ssj12 said:

There are ways you guys who dont want to turn off your ad-blockers can help prevent us from enforcing anti-ad-blocker policies.

It is quite easy actually. Support us. Use Digg, Red Dot, N4G, Stumble on our articles, reviews, and editorials. Get our content known. Buy gamers t-shirts. We aren't saying buy more than one, more the better but still, one per person here would greatly help. Buy games, music, movies, etc through our amazon store links featured in the game release date section of this site.

Also for those who do not want to buy anything from our sponsor links or spread word of this site to the masses. Disable your ad-blocker. I have the Ad-Blocker-Plus add-on for firefox installed. There is an, option to disable it for this site. Do it.

So pretty much, support us, or lose access to this site till you disable your ad-blocker on this site.

 

Im not saying you shouldnt get paid, if theres money to be made.. go for it! You just have to evaluate how changes in your service affects your business.

Bolded #1 - As you expand, you have to calculate cost, for obvious reasons. If your only plan for how you make money is to use ads to finance a paid staff, fine. Thats your business model and thats the direction you want your company to go. Im okay with that. But if what makes this site successful, your targeted market segment (gamers), feel that the service you now provide is not something they want.. its a bad business move to go out and say "i dont care what you want, our home, our rules". Specially when its a service, and not a product, that gets its income from providing something people want.

Bolded #2 - And if i dont want to learn how to get a six pack in 2 weeks, or dont spend time on the internet promoting other websites on other websites, and dont purchase products through you're partners because they're foreign websites and i save money if i purchase my stuff from other companies. My only option is to expose myself to ads that want me to enlarge my penis (basicly).. or gtfo.

You need to find ways to ensure income without having to disable viewers for not wanting to be exposed to messages not suitable for certain people. If that means you have to promote your website even more so that the overal percentage of people not using ad-blockers outwheighs the people who do, then thats what you need to do. If you need to implement a premium membership, then thats what you need to do. But to block out users for not accepting a degraded service, is not the right way to go.

And as for sending more people to E3.. this is how you can view it.
- You need more money
- Page views earns you money
- You need more page views

...or

- Costs reduces income
- We need to cut down on our costs
- Removing users with Ad blockers reduces costs

So, the best way to go about this would be what; A) Get more page views and earn more money.. or B) Block out our market segment because they dont want to be exposed to advertisement. There's no right or wrong answer, its your business, you do what you want. All i know is i'd rather make more money than closing doors to potential income.

Go get your money!



So let me just be completely clear on this. Ioi, your solution is to turn off ad-blocker or...stop visiting the site?



 

Currently playing: Civ 6



thekitchensink said:
STEKSTAV said:
I just cant seem to let this go..

1. This is basicly - "buhu, our business model dosen't work, and its your fault".

Its like crying because people don't want to talk to you when you're working at a telemarketing company. - "Its your fault I can't do my interview". Id say you're looking at it the wrong way. It can be viewed as a two way street.

You're basicly saying that "Here's our product, buy it or get out" - but the 'customers' can also go "this is what we're interested in, provide it and we'll buy it".

A subscription plan can be one of those deals. Just look at Spotify for example, ad free premium subscription and higher quality service.

The thing that bothers me the most is the attitude. Its a real - F you, give us money! Because we think we deserve it!

Further on, when this site was started did you all go "Oh crap, we have page views.. its going to cost us. Lets demand a return on our service!" - Most likely no. You were all excited as the site progressed and more users found your site, more oppertunities presented themselves. Its just as of late that you found out that there's money to make, or that expanding costs money. But to go out and say "why should we care about you!?" and later practically ask for hand outs just because you feel you deserve it.. is just bad business.

You need to figure out how to get income, and not blame the community that makes your product what it is for not accepting the product for what it is.

1. It's actually nothing like that.  By using the site with an ad-blocker, you are actually COSTING the site money in terms of bandwidth.  In that way, using Ad-Block is effectively stealing from the site, as you are using its data and simultaneously causing it an expense.

2. And yes, actually, Brett DID make the site with a mind to making money.  This is his full-time job, and it's how he earns a living.  Not to mention over twenty staff who need to be paid, the site's bandwidth, and oh yeah, the actual data.  Just because you have free access to the sales numbers doesn't mean Brett gets them for free.  Almost every business in the world takes a loss when starting up.  It doesn't mean it's acceptable once it gets off the ground.  Simply put, if everyone used ad-blockers, this site would not exist.  

1. Thats the problem with having ads as a sole source of income. Find other ways to get your money (i.e more page views).

2. True, if everyone used ad-blockers this site wouldnt exsist. Is that because A) The community is to blame for not liking our service, or B) Its our fault for not providing a service that makes users want to be apart of it?

Alot of you seem to look at this from a very juvenile way in business management. Im not trying to force you into anything, or start some shit. It just seems as if you'd rather not look to yourself to see how you can improve and make more money, but rather try to force your business upon people. A fundamental rule of business management is to make money, not to reduce costs as a means to get money.

Obviously reducing costs if possible is a given, but as i said, not the best way if you're looking to expand. If you want to expand, you need to earn more money. Also, check out the reply to ssj12 for further ways to look at this matter. Good day. Im off.. ill be back in 9 hours or