https://variety.com/2025/film/news/disney-marvel-lucasfilm-gen-z-1236494681/

'Leadership at Walt Disney Studios has been pressing Hollywood creatives in recent months, multiple sources tell Variety, for movies that will bring young men back to the brand in a meaningful way.

One top film executive at a Disney rival says every studio should be looking for originals, as sequels and reboots continue to exhaust the culture — even if they’re packing in moviegoers in the short term.

“I never thought I’d say it,” the exec muses about the Magic Kingdom’s boy troubles despite its gem box of iconic IP, “but it looks like Disney is going to have to start trying.”'

You mean Disney spending the past decade alienating a large part of their demographic didn’t work? That’s odd.

I mean using what was available in their portfolio wasn't exactly the worst decision to make on first basis. I think simply the use case of most of them for live action remakes to infinitum without any of the joy and creativeness the originals employed and a lot of them being just poor movies in general simply managed burn out their original audience to an extent where they can't fidelize a new audience anymore on the basis of their IP's only.

Not a fan of Marvel movies?  Some of the biggest movies of the last decade.

Isn't that why they bought Starwars and Marvel ? because it was too female focused already?
And what did they do once they got Starwars and Marvel? Franchises that were probably like 85%+ male audience ?

They gave us Boss Babes, Marry Sues, all men = bad and root of evil, ect ect.
They did the entire feminist dream situtation, to appeal to women instead (ei. get more women watching starwars and super heroes).

Disney need to come to terms with it being okay to have masculine males leads, that go on to save the day.
Like let boys have their thing, instead of trying to appeal to everyone.
(turning male audience stuff into stuff that's supposed to get more women (at the cost of men dropping it)).

At the very least they should try to get rid of men hating, leads (actors), directors, writers ect.
Just don't hire them to work on stuff, where the audience is like 85% male.

The Multiverse Saga  (phase 4 and 5) hasn't been great.
I'd say the quality started dropping before then too.

And yes, at this point, I have super hero fatigue. 
I don't want to see a mid quality, poorly written super hero movie, if I can avoid it.

I think what they did to Starwars was arguably worse though.

Their mistreatment of Star Wars is going to go down in history as the biggest money burning in the history of cinema. 4 billion dollars down the drain, I doubt they are even in the green with that IP.

I'd like to see the reactions if women-genres and -brands would be turned male. Like, what is the male perspective in melodramas and romantic comedies?

Funny how that works isn't it, if you spend years shitting on 50% of the population, they're less inclined to spend money on your products. Who would have thought?

Lets give this thread a year's time, and revisit it, and see if Disney can stop man-hating, and make more male focused Marvel movies, and somehow revive Starwars, after almost killing it. A year should be enough time, to write a script, and make a movie or two right? Let's see if they actively even try, or are just speaking empty words. 

*edit: following thread, hopefully a year from now, I'm still around and remember this thread, and I'll check back in.

Your right its 50% of the population... however its worse than that.
Marvel comics and Starwars are both IP were the majority of consumers and fans, are like 85%+ male.
If you berate and belittle and demean that demographics ofc, move goers are going to go down (if they are the majority of your fanbase).

Its basically that "the customer is always right" saying.
Disney falling for the Budlight strategy of going after a non existing consumer group, at the cost of their dedicated fan base (mostly males in these IPs). Sometimes the grow markets strategy fails, if it ends up hurting the existing base (who it was already catering perfectly well too).

What movies are shitting on you and demeaning you?  I don't get it, I've never watched a Disney movie and thought wow why are they coming at me a male.  A woman action star is offensive?  Life must be really hard for some of you if you get offended so easily. How did budlight hurt you?  Not every commercial is aimed at every single consumer, and having a trans actor shouldn't hurt your feelings.  A trans human is a human just like you and me.  You don't have to understand it to at least respect another human being.  Tune out the commercial, along with the annoying cars for kids and thousands of annoying medication commercials.