Mnementh on 13 August 2025
Hmm. I never heard or saw the ad. I heard and saw the outrage or the reporting of the outrage or the counter-outrage. Now I know about a clothing brand I didn't know about before. I can't help but see this... as very effective viral advertising. Maybe the campaign lucked out in it catching fire or they constructed it in a way to elicit outrage. But it seems a lot of people on Twitter, TikTok, Instagram, Youtube and here in this thread provided free influencer multiplication to a commercial brand campaign. I would say this is very effective. Capitalism at work.
