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Zkuq said:

That's an irrelevant question to me, since I don't like overpaid tickets that force me to watch way too many ads just to get to the thing I paid too much for.

Great point. Never thought of the pre roll ads, it is quite infuriating now that you mention it but it's tolerated as part of the experience. It could do without them, maybe have a production documentary roll for people in early, some commentary on the film from the director or something.