Kaneman! said:
Is it really the exclusive content that makes both consoles a growing success? I could understand the argument for the Switch, but to say that the PS is a success because of its exclusive content is a big stretch. Sure, it's a factor, but in no way that's the defining reason for that. I know that my personal experiences are not representative, but from the handful of PS owners I personally know, only one even play exclusive content on it, and the person in question got it because of brand loyalty, not the exclusive content in itself. If we take that an average PS owner owns ~10 games per console, then how high is the chance that they own an exclusive, if it's not bundled? And did they buy the console just for that? That would be an interesting study. |
I think exclusive content is very important to the point, that these days a system without major exclusive content would be struggling. That said much more factors are needed for success, exclusive content alone is also not enough.
But you mentioned a friend that bought PS for brand loyalty. This is interesting. I think brand loyalty is managed by many things in the public perception. As exclusive games take a major spot in public perception, this influence the brand image very strong. More so: even if a multiplat gains a lot of attention, it's image will not influence either console brand image, as it is on multiple platforms. So exclusives get a big influence on brand image of the system while multiplats are irrelevant for that, even if the exclusives sell only a small portion of what all games sell.
