For Nintendo, it's not about trying to appeal to one of these group or another (or both). Nintendo's marketing skills are far too weak to properly identify and target these groups, anyways. Nintendo's job is to create something that is amazingly fun and to not worry about whether it will win back the Xbox One Scorpio crowd or Soccer Moms. Nintendo, at its best, defies the boundaries of any demographic group and that's why we love Nintendo: they have this unique ability to bring people together. Let the NX hardware be something that is highly accessible to everyone and then let Nintendo throw everything they have at creating the most unique and enjoyable games that they can think of without constraining themselves to any specific group. The Wii U was the perfect example of what happens when Nintendo limits and constrains their own creativity (ie. forcing the gamepad into everything), I hope that the NX is the opposite of the Wii U in that regard.