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Forums - Gaming Discussion - The average Xbox One owner spends more money than the average PS4 owner, Ubisoft report says.

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Ubisoft's latest earnings report shows that the French mega-publisher is making significantly more money from selling PS4 games than Xbox One games. That's not surprising, considering that the PS4is handily outselling the Xbox One worldwide. What is somewhat surprising is that the Xbox One owners appear to be spending more on Ubisoft games on a per user basis (as VentureBeat noticed).

Ubisoft didn't break out this per-user stat in its most recent earnings report, but it did report that 41 percent of its holiday quarter 2015 revenue came from PS4 game sales versus 27 percent of revenue from Xbox One games. So in their entirety, the PS4 market is currently worth about 52 percent more to Ubisoft than the Xbox One market (all of Ubisoft's recent games have come out for both platforms).

 

 

 

The best available hardware sell-through estimates, though, suggest that there were 35.9 million PS4s in homes worldwide at the end of 2015 compared to 19.1 million Xbox One units. Based on those figures, the size of the PS4 market should be 88 percent bigger than the Xbox One market, all things being equal (the ratio changes only slightly if you look at estimates for consoles shipped to stores by the end of the year).

 

Put all those numbers together, and it suggests the average Xbox One user is worth about 24 percent more than the average PS4 user for Ubisoft's latest quarter (€7.94 or $8.93 per Xbox One user vs. €6.42 or $7.22 per PS4 user, to be precise). If you extended the outlook to the past nine months of Ubisoft earnings, individual Xbox One users still look about 18 percent more valuable than PS4 users.

 

 

 

 

This is actually a turnaround from the last time we looked directly at Ubisoft's platform earnings breakdown. In the spring of 2015, Ubisoft's quarterly PS4 game sales were worth twice as much as Xbox One game sales, outpacing the PS4's relative hardware sales lead at the time. Evenlooking at the Ubisoft's lifetime revenues as of mid-2015, an individual Xbox One user was only worth about 5 percent more than an average PS4 user. In the intervening six months, Xbox One owners appear to have increased their relative spending rate, according to Ubisoft's data and sales estimates.

 

Of course, this is just a single data point from one major cross-platform third-party publisher. It's quite possible other game makers are seeing different revenue splits or that Ubisoft's games just tend to be more appealing to Xbox One owners.

Still, Ubisoft's revenue split suggests the Xbox One may be more attractive to publishers than its raw hardware sales numbers indicate. At the very least, it's worth keeping in mind as we see whether the PS4 continues to increase it relative share of the worldwide console market.

 

 

 

 

http://arstechnica.com/gaming/2016/02/ubisoft-suggests-xbox-one-owners-are-more-valuable-than-ps4-owners/

I think this is pretty interesting, I'm not really sure why Xbox games spend more per-person on Ubisoft games than PS4 gamers do, maybe it's because of the kinds of games they make?

What's your guys take on this?



Bet with Adamblaziken:

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listen up guys, so you can save hundreds of dollars by switching to playstation.



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This was a joke, ripping on Ubisoft, not meant to be a slam on Xbox One owners at all. My apologies to my fellow Xbox One owners for the miscontrued post.

 

User was warned for this post. - VXIII.



deskpro2k3 said:
listen up guys, so you can save hundreds of dollars by switching to playstation.



Bet with Adamblaziken:

I bet that on launch the Nintendo Switch will have no built in in-game voice chat. He bets that it will. The winner gets six months of avatar control over the other user.

Tagging this for a read tomorrow, think I'm too tired to try to understand the OP fully, more money is earned from PS4 versions of ubisoft games, but not in line with the sales of the consoles compared to each other.


Hmmmmmz.
Could only begin to ponder this is due to playstation exclusives overlapping some of what Ubisoft is offering, or ya know it really being a 50% chance that one console will have a higher per user purchase rate of a certain companies games, regardless of how many million people own either system, I bet if the 1 ouya User was to buy every Ubisoft title he could from the ouya Store then the platform would have the highest per user spending on ubisoft games, would it make it a good place to send more games tho? no, of course not.



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My calculated guess would be that more Xbox games are buying games digitally. It allows you to switch instantly would really uses the Xbox One the way it was designed.

Other than the 50/50 physical vs digital sales reported on Black Friday I don't have any hard numbers to back this up, but would explain a few things.



 

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Top 50 'most fun' game list coming soon!

 

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I take it they are talking about DLC sales? I just took a look at the add ons for Assassin's Creed Syndicate and Far Cry 4. They both have a good bit of 'em. I guess xbox one owners are buying more DLC for ubisoft's games than PS4 owners. I wonder if that's the case with other publishers and devs.



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That's not a surprise. The casual gamers are buying the PS4 and they don't spend as much on games.



    

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More competition for your dollar/euro on the PS4 side of things, perhaps? This month alone is a bit crazy for releases, and it's only February for god's sake.