Black Friday has come and gone. We hope that you were able to pick up your favorite consoles and games at a pretty cheap rate. This year’s Holiday is pretty important for Microsoft and Xbox One. The console is currently lagging in sales compared to the PlayStation 4, with rumors stating that the PS4 has already sold 15 million consoles compared to 8 million Xbox Ones out there.

Having said that, according to Aaron Greenberg, who looks after the marketing of first and third party games studios at Microsoft, the Xbox One had an incredible Black Friday. “Sales were incredible, grateful for all the support and new fans,” he tweeted. It will be interesting to see what kind of figures Xbox One did during the sale. Hopefully the next NPD sales figures will give us a broader picture.

Furthermore, Greenberg also revealed that the Xbox One was a total sellout in one of the Target stores in California. In the same tweet he shared an interesting picture which shows a pallet full of PlayStation 4s. (I see what you did there, Aaron!) Unfortunately this made a few fans a bit unhappy.

Aaron Greenberg

#XboxOne sold out @Target here in California, "whole pallet sold out" per employee here. #BlackFriday

http://gamingbolt.com/microsoft-exec-xbox-one-sales-were-incredible-during-black-friday-possibly-takes-a-shot-at-ps4#zUsqu8Krcgo84wQJ.99

Yeah, I saw that tweet earlier.

Phil Spencer should have a word, they need to maintain their "humble" image, and Greenberg is a liability in that regard

I predict they will be very quiet after NPD comes out.

if the xbox didnt sell out at every target store its an epic fail. just selling out isnt a big deal. compared to last year, the entry price for the xb1 was 50% off.

280 compared to 560.

Wasn't that expected
a lot of people were saying how xbox ones were selling out so quick XD
ps4 and wii u took a while longer
all 3 should have a very good black friday though

Only thing I take from this is that the Xbox Undershipped. Could you imagine if they didnt?

Yeah, just 1 store...... Ok, that's it, I am convinced and humbled.
But on the real tho, if they out sell PS4 they have all the reason to make the world know.

And they will.  They will put out more PR and tweets than Sony did for the last 10 months combined

I don't think they need to maintain their humble image because behind it all they are not humble at all. I laugh so much at everyone who falls for the humble image. Greenberg showing their true colors and the funny thing is they are losing badly WW. Possibly even lost this NPD. But it doesn't stop him taking a dig at the PS4! I'd have to stop reading game sites if X1 ever took the lead WW. You'd never hear the end of it!

Target is not exactly the most representative store lol. Secondly, selling out isn't always a good thing