Going by Ethomaz thread which said the total cost to be around $320 - $400 in parts

• APU (CPU/GPU) - 85-90
• 8GB GDDR5 - 110-140
• OS Chip (supposedly ARM based) - 12-18
• Video encode/decode chip - 8-12
• Blu-ray drive - 18-25
• Hard drive - 38-50
• I/O - 9-12
• Wireless chip + antenna - 4
• HDMI+HDCP - 11-15
• Other - 25-35

Total - 320-401

And PC gamers coming up with a $600 price tag for off the shelf components in a very similar PC rig.

Processor – AMD FX-6300 – $130 / £105

Motherboard – Gigabyte GA-970A-DS3 – $80 / £52

Memory – 8GB Crucial Ballistix Tactical LP – $53 / £56

Graphics – 2GB GeForce GTX 660 – $230 / £178

Storage – Seagate 500GB HDD – $53 / £43

The rest – $50

Total price: Around $600 / £430

If we take in the fact that clearly Sony will get a discounted price from these companies since they'll be ordering tens of millions of these parts and not to mention Sony always sells their video game systems at a loss should a $399 price tag be reasonable?

From what you guys seen so far on the PS4 what do you consider a reasonable price?

From what I seen that the PS4 can do so far, $399 would be a day one buy for me, $399 - $499 would be pushing it.

I'm going with 449. 399 would be a better but I think the loss on each console sold would be too high at that price point.  You should put a poll on prices.

$449 to $499 seems likely.

I'm thinking $450 but don't quote me on that. At that price I would definitely get in early on next gen.

$400 to make a reasonable profit. 300-350 to make customers happy

400 min and 500 max would be my guess. I'd imagine the actual console will cost about 450 for Sony to make considering their deals with AMD and buying in massive bulk. So the question would be whether they would sell it at a loss for 400 and roll these bad boys out, or make a bit of profit with 500.

My guess is Sony are going to take a loss at 400 because I think that's the highest a consumer is willing to pay for a console. Plus they do need to compete with Nintendo even if their console is much stronger who are currently at 350 with their deluxe edition.

Poll added

I love your poll... 199 or 249. That is a pretty damn good price point. They must be copying Nintendo with a Wii price point.

edit - now you put a real poll up!

The price of the parts does not equal the price at retail. The original 3DS had $100 of parts, and Nintendo was taking a loss at $170. The Vita has $160 of parts, and Sony is taking a minor loss or breaking even at $250.

$690. It's a sexy price for a sexy system.