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400 min and 500 max would be my guess. I'd imagine the actual console will cost about 450 for Sony to make considering their deals with AMD and buying in massive bulk. So the question would be whether they would sell it at a loss for 400 and roll these bad boys out, or make a bit of profit with 500.

My guess is Sony are going to take a loss at 400 because I think that's the highest a consumer is willing to pay for a console. Plus they do need to compete with Nintendo even if their console is much stronger who are currently at 350 with their deluxe edition.