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Going by Ethomaz thread which said the total cost to be around $320 - $400 in parts

  • APU (CPU/GPU) - 85-90
  • 8GB GDDR5 - 110-140
  • OS Chip (supposedly ARM based) - 12-18
  • Video encode/decode chip - 8-12
  • Blu-ray drive - 18-25
  • Hard drive - 38-50
  • I/O - 9-12
  • Wireless chip + antenna - 4
  • HDMI+HDCP - 11-15
  • Other - 25-35

Total - 320-401

And PC gamers coming up with a $600 price tag for off the shelf components in a very similar PC rig.

Processor – AMD FX-6300 – $130 / £105

Motherboard – Gigabyte GA-970A-DS3 – $80 / £52

Memory – 8GB Crucial Ballistix Tactical LP – $53 / £56

Graphics – 2GB GeForce GTX 660 – $230 / £178

Storage – Seagate 500GB HDD – $53 / £43

The rest – $50

Total price: Around $600 / £430

If we take in the fact that clearly Sony will get a discounted price from these companies since they'll be ordering tens of millions of these parts and not to mention Sony always sells their video game systems at a loss should a $399 price tag be reasonable?

From what you guys seen so far on the PS4 what do you consider a reasonable price?

From what I seen that the PS4 can do so far, $399 would be a day one buy for me, $399 - $499 would be pushing it.