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Forums - Nintendo Discussion - Wii U, a marketing problem or are the masses just not interested?

mushroomboy5 said:
'In the end, do you think the Wii U's performance is due to poor marketing efforts or is it simply dead on arrival? I'd like to know your opinion.'

difficult to answer this question seeing as though the console seems to performing about on track with nintendo's projections...ive or take a little...or is there something I'm not seeing?


No, that is incorrect. Nintendo's projections and forecast for the fiscal year (end of March) was 5.5 million shipped. At this rate, the real number will likely be 4.5 or less, a worst case scenario would be around 4 million. Even at 4.5, that would be about 20% below, the worst case being 27-28% below, which would constitue a complete misreading of the entire market for a first forecast.

PS: Before you say "but the 360 didn't sell that much more last week"; well, its an aging console that has seen seven full years on the market and has started it's eighth just now and is heading for the end with a likely heir to take over very soon.



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I think much of it does stem from a marketing problem, nevertheless I believe it's easy enough to turn around; it will just have a rough first half of the year (unless we get moar gamez)



 

Here lies the dearly departed Nintendomination Thread.

People might just see this as the same old Wii they got a few years ago



Xbox One, PS4 and Switch (+ Many Retro Consoles)

'When the people are being beaten with a stick, they are not much happier if it is called the people's stick'- Mikhail Bakunin

Prediction: Switch will sell better than Wii U Lifetime Sales by Jan 1st 2018

Nobody is intetested.

Marketing is poor.
Its currently going after the core audience, which is happy with PS360.
The old casual Wii base are wondering why there is no Wii Sports, Wii Fit.
Doesnt have the "wow" factor that Wii had.
Doesnt have the "wow" factor of early PS3 demos, or games like Gears of War.

Nintendo need to stick with what made Wii so popular. They arent doing.



                            


The marketing is poor, but a "Wii" without a groundbreaking new controller interface (and no, slapping a touchscreen on a traditional pad doesn't cut it) was always asking for trouble.

It's Thanksgiving dinner without the turkey. It's a house party without any girls.

Fundamentally when Nintendo realized they didn't have a "new Wiimote" to drive the appeal of the system, they should've gone back to the drawing board, kept the touchscreen controller concept, but tailored the system more to the tastes of hardcore players, as they would need this audience moreso this time around.

It's not easy to pull a Wii Sports/Fit outta your butt every 3 years. Nintendo tried with Wii Music and was humbled and couldn't get Wii Relax (vitality sensor) off the ground. 

Being in the "fad based" business is unpredictable, it's not like making a Mario or Halo or Gran Turismo where you know that audience will come back over and over and over and over again for years, even decades once you have the main formula down. 

Nintendogs and Brain Training fizzled on the 3DS, Wii Sports/Fit likely have had their day in the sun too. 

I think internally Nintendo is frustrated by the iOS/tablet/smartphone market stealing a lot of their thunder with the casual market and they are confused as to what to do now. 



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Carl2291 said:
Nobody is intetested.

Marketing is poor.
Its currently going after the core audience, which is happy with PS360.
The old casual Wii base are wondering why there is no Wii Sports, Wii Fit.
Doesnt have the "wow" factor that Wii had.
Doesnt have the "wow" factor of early PS3 demos, or games like Gears of War.

Nintendo need to stick with what made Wii so popular. They arent doing.

The wii has'nt been populer for 2 years now, i real doubt the casuals are wondering where is wii sports and wii fit and nintendo knows this that's why they tried something new, and about going after the core audience, i really doubt they are, nextgen graphiics, they don't want a current gen spec machine with a tablet controller. nintendo is actally trying to the samething they did with wii but that's always gonna be hit or miss and so far it's a miss.



IamAwsome said:

The problem isn't Nintendo of America/Europe, the problem is NCL in Japan micromanaging everything related to marketing and PR outside of Japan. I bet they also handle E3 as well (which explains why their conference was downright crappy). The fact is, they DON'T know what people in the west want. The Japanese ads went straight to the point, and made the whole "next gen console" thing understandable.  According to some employee reviews of Nintendo of America, NCL doesn't trust their European/Amerian divsions at all. 

One thing that I have noticed is that they haven't had a partnership with a studio in Europe since Rare left, and they only have a couple of studios in NA.  There are so many hardcore Japanese game released on the 3DS, but what about the west? For Nintendo, Japan is their first priority, but nobody else gets anything. This is Nintendo's main problem right now, and they won't get the hardcore in NA until this changes.

Finally someone with some sense. I agree 100% and have been saying that for a while. Unfortunately Iwata is a bad thing for Nintendo. Before him NoA had some independency, was publishing games that made sense to the western audience. Now it is a mere distribution arm.



opcode said:
IamAwsome said:

The problem isn't Nintendo of America/Europe, the problem is NCL in Japan micromanaging everything related to marketing and PR outside of Japan. I bet they also handle E3 as well (which explains why their conference was downright crappy). The fact is, they DON'T know what people in the west want. The Japanese ads went straight to the point, and made the whole "next gen console" thing understandable.  According to some employee reviews of Nintendo of America, NCL doesn't trust their European/Amerian divsions at all. 

One thing that I have noticed is that they haven't had a partnership with a studio in Europe since Rare left, and they only have a couple of studios in NA.  There are so many hardcore Japanese game released on the 3DS, but what about the west? For Nintendo, Japan is their first priority, but nobody else gets anything. This is Nintendo's main problem right now, and they won't get the hardcore in NA until this changes.

Finally someone with some sense. I agree 100% and have been saying that for a while. Unfortunately Iwata is a bad thing for Nintendo. Before him NoA had some independency, was publishing games that made sense to the western audience. Now it is a mere distribution arm.


Yeah as much as I like Iwata's personality and his appearances in Nintendo Directs and Iwata Asks ... the guy is completely out of touch with the Western market (perhaps purposely so). 

Retro Studios itself probably wouldn't even exist, that was Howard Lincoln's brainchild and idea, Iwata just got saddled with them, so that's really the only reason they're still around. And they're kept on an extremely tight leash ... one game at a time and they only get to work on Nintendo IP (Metroid, now DKC and Mario Kart). Everyone else ... Rare, Silicon Knights, Factor 5, gone ... NST has basically done nothing the last 5-6 years. 



ninjablade said:

The wii has'nt been populer for 2 years now, i real doubt the casuals are wondering where is wii sports and wii fit and nintendo knows this that's why they tried something new, and about going after the core audience, i really doubt they are, nextgen graphiics, they don't want a current gen spec machine with a tablet controller. nintendo is actally trying to the samething they did with wii but that's always gonna be hit or miss and so far it's a miss.

The Wii tanked because Software dried up. 3rd parties left it and Nintendo couldnt support 3 machines (DS, 3DS, Wii) at once, while also developing games for the 4th (WiiU).

Nintendo need the big hitters out. They need Mario Kart, Wii Sports, Wii Fit.



                            

Soundwave said:


The marketing is poor, but a "Wii" without a groundbreaking new controller interface (and no, slapping a touchscreen on a traditional pad doesn't cut it) was always asking for trouble.

It's Thanksgiving dinner without the turkey. It's a house party without any girls.

Fundamentally when Nintendo realized they didn't have a "new Wiimote" to drive the appeal of the system, they should've gone back to the drawing board, kept the touchscreen controller concept, but tailored the system more to the tastes of hardcore players, as they would need this audience moreso this time around.

It's not easy to pull a Wii Sports/Fit outta your butt every 3 years. Nintendo tried with Wii Music and was humbled and couldn't get Wii Relax (vitality sensor) off the ground. 

Being in the "fad based" business is unpredictable, it's not like making a Mario or Halo or Gran Turismo where you know that audience will come back over and over and over and over again for years, even decades once you have the main formula down. 

Nintendogs and Brain Training fizzled on the 3DS, Wii Sports/Fit likely have had their day in the sun too. 

I think internally Nintendo is frustrated by the iOS/tablet/smartphone market stealing a lot of their thunder with the casual market and they are confused as to what to do now. 

this post nails it. the nintendo brand is ruined with the core audience, i mean look at gamecube sales, it was powerful hardware, with great games, yet it sold horrible, microsoft pulled off a miracle to get 50% off the core audience from sony.