The UK nearly as big as Japan? NOPE

daveJ

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daveJ on 06 January 2012

Ive seen people here mention the UK is close to Japan's Market size, Latest figures show Japan is still $2 billion larger than the UK

The Association for UK Interactive Entertainment said total retail video game product sales in the UK hit £2.52 billion ($3.9 billion) in 2011, a figure which beat the group's estimates, but still puts the market down 13 percent year-over-year.

http://www.gamasutra.com/view/news/39502/2011_marks_third_year_of_sales_decline_for_UK_retail_games_market.php (cant insert link)

Overall revenue for the year was ¥454.4 billion ($5.9 billion).

http://www.gamasutra.com/view/news/39493/Japanese_video_game_market_revenues_declined_8_in_2011.php

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July 2009 daveJ said: True the wii has a large lead now but by 2017 the most likely result will be 1. ps3 2. xbox360 3. wii <-- wii's successor launched in 2011 effectively killing sales of the wii

2009 daveJ said: The wii will not break the 50% marketshare barrier it will go below the 40% marketshare barrier though in the future. VGChartz members: Impossible, youre an idiot that knows nothing about sales

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Troll_Whisperer on 06 January 2012

I think people have this misconception because home console numbers are actually quite close (UK may be even on top, don't feel like checking). But the thing is many people in Japan have simply moved to portables, and the portable market is much bigger in Japan than it is in the UK.

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Slimebeast on 06 January 2012

So the truth is that the Japanese market is a whole 50% bigger than UK's. I was alwas suspicous to this myth that the UK market has surpassed Japan's.

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brendude13 on 06 January 2012

kowenicki said:
Japan's population is twice the size of the uk. People are generally talking pro-rata.

Population 100% bigger, revenue 50% bigger.

Uk market is huge for its size. Undeniable.

That's surprising, I thought the Japanese were gaming mad.

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Slimebeast on 06 January 2012

kowenicki said:
Japan's population is twice the size of the uk. People are generally talking pro-rata.

Population 100% bigger, revenue 50% bigger.

Uk market is huge for its size. Undeniable.

It certainly is.

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KillerMan on 06 January 2012

Actually marginally more games were sold in UK last year than in Japan (thanks to MW3) but games itself are a lot more expensive in Japan (PS3 games retail normally with 8000 yen price tag = 65 pounds...) and majority of the games ltd sales come from full price when in UK the price collapses rather quickly. Also as HW market Japan has always been far bigger. With these combined the Japanese market makes a lot more revenue.