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Forums - Sales Discussion - PS3's Move Closing The Sales Gap with Kinect

drkohler on 25 November 2011
kowenicki said:
Nereid said:


You cant be serious with this...

Move is likely to be more profitable than kinect anyway, are you forgetting that various companies rejected this technology because it was too expensive? Not to mention Microsoft's 500 million dollar push last holidays.

Both are definitely profitable at the margin.


The $500m thing is bogus... its in line with the spend of all the big three on any normal holiday push and is no big deal.  I have looked into this and provided the information here several times before.  It really needs to stop being repeated ad nauseum as some golden nugget of information and in some way unsual.

Hell we even saw recently that Uncharted had a marketing spend of £5m in the UK alone. thats £5m ($7.5m) on one game in one country.

Yes you have been trying hard to weasel around the $500mio advertising concept for launching Kinect.

Look, MS spent $500mio to launch Kinect. It was $500mio to launch a new product, probably one of the biggest campaigns in Europe ever. It was a $500mio advertising campaign to launch Kinect. How many times do people have to tell you it was a $500mio advertising budget FOR KINECT. It had nothing to do whatsoever with the regular advertising budget MS has (although it might have reduced the regular budget somewhat, we'll never know).

Oh, by the way: Uncharted advertising in Switzerland: $0, in Austria: $0, on one game, in two countries. Sheesh, what does advertising for Uncharted have to do with the $500mio advertising campaign to launch Kinect?



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thx1139 on 25 November 2011

it was $500m for the next year+ and it started with E3 2010. it also most defintely reduced the general 360 marketing budget, because it was marketing the 360 as well.



Its libraries that sell systems not a single game.

maverick40 on 25 November 2011
kowenicki said:
Nereid said:
sales2099 said:
drkohler said:
sales2099 said:

 

And its more like 9 million in terms of revenue....not profit. I dont know if you follow Sony financials, but they are dripping red ink :)

?????? "And its more like 9 million in terms of revenue" - are you that dense?

We all can read the financial reports and see that Sony, as a company, is in the red. What does this have to do with the fact that Move, as a device, is profitable on the manufacturing level, but probably not (yet) on the production level?

And here is a little surprise for you: the Kinect device is exactly on the same path as the Move device: profitable on the manufacturing level, not (yet) profitable on the production level.

Im afraid Move isn't profitable on any level.....

MS on the other hand said that Kinect is sold at a profit, and MS actually posts profits in their quarterly earnings :)


You cant be serious with this...

Move is likely to be more profitable than kinect anyway, are you forgetting that various companies rejected this technology because it was too expensive? Not to mention Microsoft's 500 million dollar push last holidays.

Both are definitely profitable at the margin.


The $500m thing is bogus... its in line with the spend of all the big three on any normal holiday push and is no big deal.  I have looked into this and provided the information here several times before.  It really needs to stop being repeated ad nauseum as some golden nugget of information and in some way unsual.

Hell we even saw recently that Uncharted had a marketing spend of £5m in the UK alone. thats £5m ($7.5m) on one game in one country.

Nintedno also spent $500m in advertising in the final quarter of both 2009 and 2010.  God knows how much sony would have spent... a lot more probably.

Its nothing special or unsual.  

 

Ah kowinicki, I expected more from you. 

http://www.forbes.com/sites/insertcoin/2010/10/19/microsoft-to-pour-500-million-into-kinect-launch/

http://www.nypost.com/p/news/business/microsoft_move_3gVmAyryJuD6px1dV7LeDP?CMP=OTC-rss&FEEDNAME=

 

Unfortunately it isnt bogus,



psrock on 25 November 2011

I swear Move was declared dead long ago. If its close to Kinect " the fastest selling electronic device ever" , I would worry about Kinect sales numbers the last few months.



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11/20/09 04:25 makingmusic476 Warning Other (Your avatar is borderline NSFW. Please keep it for as long as possible.)
Zlejedi on 25 November 2011

Microsoft damage control squad was fast here ;)

But don't worry guys surelly Microsft will give us some official numbers soon in responce if the gap is growing :D



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D-Joe on 25 November 2011

damage control?yeah this article is damage control



http://zh-tw.justin.tv/johndoe1899

nightsurge on 25 November 2011
enrageorange said:
Really scewed wording. 10mil kinects by march vs 9mil move devices currently. Considering I alone have 5 "move devices", 4 wands, and 1 navigation and I don't think anybody is buying multiple kinects. Kinect offers developers a far larger userbase.

And one more thing.

Kinect numbers = Sold To Consumers!
PS Move numbers = Shipped/Sold To Retail!



justinian on 25 November 2011
kowenicki said:
maverick40 said:
kowenicki said:
Nereid said:
sales2099 said:
drkohler said:
sales2099 said:

 

And its more like 9 million in terms of revenue....not profit. I dont know if you follow Sony financials, but they are dripping red ink :)

?????? "And its more like 9 million in terms of revenue" - are you that dense?

We all can read the financial reports and see that Sony, as a company, is in the red. What does this have to do with the fact that Move, as a device, is profitable on the manufacturing level, but probably not (yet) on the production level?

And here is a little surprise for you: the Kinect device is exactly on the same path as the Move device: profitable on the manufacturing level, not (yet) profitable on the production level.

Im afraid Move isn't profitable on any level.....

MS on the other hand said that Kinect is sold at a profit, and MS actually posts profits in their quarterly earnings :)


You cant be serious with this...

Move is likely to be more profitable than kinect anyway, are you forgetting that various companies rejected this technology because it was too expensive? Not to mention Microsoft's 500 million dollar push last holidays.

Both are definitely profitable at the margin.


The $500m thing is bogus... its in line with the spend of all the big three on any normal holiday push and is no big deal.  I have looked into this and provided the information here several times before.  It really needs to stop being repeated ad nauseum as some golden nugget of information and in some way unsual.

Hell we even saw recently that Uncharted had a marketing spend of £5m in the UK alone. thats £5m ($7.5m) on one game in one country.

Nintedno also spent $500m in advertising in the final quarter of both 2009 and 2010.  God knows how much sony would have spent... a lot more probably.

Its nothing special or unsual.  

 

Ah kowinicki, I expected more from you. 

http://www.forbes.com/sites/insertcoin/2010/10/19/microsoft-to-pour-500-million-into-kinect-launch/

http://www.nypost.com/p/news/business/microsoft_move_3gVmAyryJuD6px1dV7LeDP?CMP=OTC-rss&FEEDNAME=

 

Unfortunately it isnt bogus,

I didnt say they hadnt spent $500m..  I dont dispute that at all.

Its bogus that it is out of the ordinary.  Its totally within normal limits for a holiday quarter.  And people say kinect did well because they spent $500m... I say, so what!?

Like i said Nintendo spoent the same in 2010 and 2009 and they didnt even have a new product to launch.

 

PS the first link a kids blog on forbes.


This is about MS spending 500m pushing ONE product, kinect.  Nevermind the other millions spent alongside on other gaming related advertising.

Nintendo spent a lot of money pushing their brand and PRODUCTS in 2009 2010 (not sure of the figure but I would be very surprise if it was indeed anywhere naer 500m).

One product vs all of Nintendo's including games.

Where is the proof of Sony spending so much money or anywhere near in any holiday season with PS3? Sony admitted they can't compete with MS or Nintendo in regards to this and frankly don't have the funds to.

OT: I am glad to see that both add-ons did will. The thing about move is that it hard to know how many are in households because of multiple buys but I doubt "almost everyone" has two.



drkohler on 25 November 2011
thx1139 said:

it was $500m for the next year+ and it started with E3 2010. it also most defintely reduced the general 360 marketing budget, because it was marketing the 360 as well.

Are you the dense alter-ego of Kowenicki? It was a $500mio advertising blitz to lauch THE KINECT. That money is long gone, used, evaporated, spent, blown. Capice? . MS marketing budget has never apeeared in a divisional breakdown, we'll never know what got charged where and when to whom.



thx1139 on 25 November 2011
drkohler said:
thx1139 said:

it was $500m for the next year+ and it started with E3 2010. it also most defintely reduced the general 360 marketing budget, because it was marketing the 360 as well.

Are you the dense alter-ego of Kowenicki? It was a $500mio advertising blitz to lauch THE KINECT. That money is long gone, used, evaporated, spent, blown. Capice? . MS marketing budget has never apeeared in a divisional breakdown, we'll never know what got charged where and when to whom.

You are silly if you think the $500M was simply to sell standalone Kinect devices. The $500M was to sell Kinects, 360s, software, Xbox Live.  We had this argument a year ago and there were interviews with MS execs that stated that the $500M would be spent over a year+ time.  I am not going to bother and spend the time to find the old articles, but that is what was said by MS.



Its libraries that sell systems not a single game.