PS3's Move Closing The Sales Gap with Kinect

[drkohler]

kowenicki said:

Nereid said:

You cant be serious with this...

Move is likely to be more profitable than kinect anyway, are you forgetting that various companies rejected this technology because it was too expensive? Not to mention Microsoft's 500 million dollar push last holidays.

Both are definitely profitable at the margin.

The $500m thing is bogus... its in line with the spend of all the big three on any normal holiday push and is no big deal.  I have looked into this and provided the information here several times before.  It really needs to stop being repeated ad nauseum as some golden nugget of information and in some way unsual.

Hell we even saw recently that Uncharted had a marketing spend of £5m in the UK alone. thats £5m ($7.5m) on one game in one country.

Yes you have been trying hard to weasel around the $500mio advertising concept for launching Kinect.

Look, MS spent $500mio to launch Kinect. It was $500mio to launch a new product, probably one of the biggest campaigns in Europe ever. It was a $500mio advertising campaign to launch Kinect. How many times do people have to tell you it was a $500mio advertising budget FOR KINECT. It had nothing to do whatsoever with the regular advertising budget MS has (although it might have reduced the regular budget somewhat, we'll never know).

Oh, by the way: Uncharted advertising in Switzerland: $0, in Austria: $0, on one game, in two countries. Sheesh, what does advertising for Uncharted have to do with the $500mio advertising campaign to launch Kinect?