PS3's Move Closing The Sales Gap with Kinect

[thx1139]

drkohler said:

thx1139 said:

it was $500m for the next year+ and it started with E3 2010. it also most defintely reduced the general 360 marketing budget, because it was marketing the 360 as well.

Are you the dense alter-ego of Kowenicki? It was a $500mio advertising blitz to lauch THE KINECT. That money is long gone, used, evaporated, spent, blown. Capice? . MS marketing budget has never apeeared in a divisional breakdown, we'll never know what got charged where and when to whom.

You are silly if you think the $500M was simply to sell standalone Kinect devices. The $500M was to sell Kinects, 360s, software, Xbox Live.  We had this argument a year ago and there were interviews with MS execs that stated that the $500M would be spent over a year+ time.  I am not going to bother and spend the time to find the old articles, but that is what was said by MS.