Answers 1 and 2 are for North Americans, 3 and 4 are for Europeans. Answer 5 is for anyone (but you're a horrible person if you choose it). I voted 3. We get delayed releases, higher prices and a worse PSN store, and now we lose superior Heavy Rain box art? Madness!
Anyway...
http://www.destructoid.com/sony-responds-to-heavy-rain-us-box-art-hate-160360.phtml?
Yesterday, Sony revealed the US box art for Heavy Rain, and compared to the European package, it was awful. Fortunately, enough people thought so for Sony to take notice, and SCEA has responded to the hate with a compromise. It will offer up a printable version of the UK box so that fans can use that one instead.
"We’ll be doing that for those that would prefer the UK artwork. Keep an eye out on the blog around launch," confirms associate product manager Christian Cardona.
It's actually pretty cool that Sony would respond to fan reaction like that, even if the offer of a printable cover is a mere gesture. Seriously though, SCEA needs to start using European box art for its games, because this has happened before. Need I remind anybody of the ICO debacle?