I think it is more than possible.Last year their holiday sales were horrible cause of the price.They were lower than what 360 IS doing at these holidays and still they managed 10m.

I think they will do 14m.

Also they didn't have any big release last year,this year they have 2 confirmed of FF13 and GOW3.

If GT5 releases then they can even do 15m.This only if it releases worldwide.

@ chenguo4 )

and I think people that say they won't make it are pessimists - the trend points towards 13m+, but we will see come april

They can't force retailers to purchase more than they normally would, however they can throw in little sweeteners to retailers to encourage them to increase their order size, say maybe a $10 price cut per unit on orders of a certain size, or throw in a game discount that retailers can then use in their own bundles. End of the day it costs Sony money to stuff the channel, so Sony would need to work out whether it would cost them more to miss a sales target (cost would be in their share price) or to encourage retailers to purchase excess stock, at the expense of future shipments

Thanks, that makes sense. (:

Good for you.

Why did your previous 244 posts not have this effect?

Obviously they will reach it, it will prolly be like 12.6m

Contradictions ftw!

I think they'll hit it.

Well it is definitely a little more plausible now. My early predictions were 9-10 million and a few weeks ago (before financial report) I updated that to 10-11 million for Sony.

Well my guesses are they were able to "stuff" the market a little bit with the PS3. During July and August it's doubtful they shipped too much (500,000 to a million tops) so majority of that came in September (whether it was slim or getting rid of the rest of the old style's stock). So there are definitely a lot of PS3's on the market. Obviously you won't get normal increases in the holiday months for shipments becuase they had that big bulge in September. Meaning it would seem Sony might be able to ship 6-6.5 million in the holiday quarter but I think a more reasonable guess is 5-6 million. UNLESS they are able to stuff the market based on hype among other things.

Following that they do have a strong lineup in Q4 FY10 so they may be able to get a solid 2-3 million. What it is looking like is 7-9 million units for the second half which would put us as at 11.3-13.3 million units for the fiscal year. What needs to happen is of course strong sales continued throughout the holiday season followed by a a strong Q4 FY10. If sales "saturate" or don't prove to be a big hit during the holidays then this will not happen. But it is definitely a possible target (although on the high end) if sales stay strong. I think a more reasonable guess right now seems to be the 11-12 million target as someone else stated. But I'm personally seeing about a 5.5 million shipment in Q3 FY10 followed by a 2.5 million shipment in Q4 FY10 for a total off 11.3 million.

So definitely looking much better for Sony for being able to hit this but we'll see how it plays out.

Just 7 months ago people were saying 9 million MAX... my how things change