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Forums - Gaming - Selling Motion Control to a Red Ocean?

Just tell us what u think Nintendo will do Azelover.

ot, Do you really think having it integrated into PC's will be enough for Natal?

I think traditional remote controls, mouses and keyboards have got a lock on pcs.



“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.

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Nintendo have already responded with the Wii MotionPlus - that'll have far more support than either of the other two motion control options with a potential user base of 20 million by the time Microsoft are ready to launch Natal.

I don't think Sony have any idea how to market their motion controller as seen by the launch line-up. Microsoft will mimic the launch of the Wii in the way that they tried to mimic the PS2 with the launch of the XBOX 360. People that can see the parallels will be able to understand what I mean when I say that.

Now lets head back to Nintendo. They know that they are going to be heading into a red ocean fight next year. They are ready for that, but they also know that they thrive in the blue ocean environment. In steps the Vitality Sensor, a sensor that is not targeted at anyone that owns a Wii at the time that it launches. the Vitality Sensor will again move the Wii into a blue ocean environment.

The Wii has been in two main environments since the beginning of the generation, those being core and casual to those on the internet but in Nintendo's eyes:

1. Blue Ocean - The market of consumer who do not actively play video games, this market has no competitors (values include accessibility and motion controls)

2. Red Ocean - The market of consumers who do actively play games, this market has competitors. (values include graphics and traditional controls)

If Nintendo had no plans for the Vitality Sensor then the first market on that list would disappear not because there would be nobody who does not game actively (I mean this in that they don't play regularly, not to do with motion control) but because they would have competitors in this space.

In 2010, the Vitality Sensor will become the main differentiating factor for the Wii, just as the Wii Remote was back in 2006. Nintendo's former blue ocean will be red ocean. The values of this particular market (motion control) is what Nintendo will be both defend and move away from. The new values will be about relaxation and Microsoft nor Sony will have anything to counter it.

So it'll be interesting.. Nintendo have done a good job in the motion control market while they've had no competitors and they've done reasonably well in the traditional gamers market where they've had two fierce and much superior (going by the traditional values) rivals.

I think Nintendo will continue to do well because of three key points:

1. They're moving upstream to more aggressively appeal to the traditional market through the Wii MotionPlus. Unfortunately It won't be until Zelda Wii releases that Nintendo will have a flagship traditional system seller. Metroid: Other M, Mario Galaxy 2 and Retro's new project will all help next year.

2. They continue to appeal to their motion control/blue ocean market. Wii Fit Plus, NSMBWii and Wii Sports Resort are all examples of titles that bolster this market. I think Nintendo do need to be weary though as they haven't had a breakout hit that truly uses Wii's unique interface since Mario Kart Wii. Nintendo need to be aware that consumers want to experience the next level of what the Wii Remote can deliver.

3. They are continuing their strategy of expanding the market. There are still tens of millions of people that would game if there was software available that they found interesting. Nintendo are trying to appeal to these people. The Vitality Sensor is the next step in getting people to buy a Wii console. If Nintendo can manage to deliver another Wii Sports-like revolution in video gaming software then Wii can absolutely return to its 2008 sales level worldwide. If not, it can certainly continue on a similar path that it's on right now.

All in all these three parts to the Wii strategy will enable Wii to continue to outsell it's competitors in 2010.



 

Well puffy that all sounds nice and dandy but thus far we have no proof that the Vitality Sensor will be any good. Hell we dont even know how will they use it at games. It could all be a moderate hit as Wii Music, and then what?

IMO Sonys motion wand wont take of all that much, and it will be a mediocre success. Natal has more chance to apeal to consumers, but it also has a chance of having a short life fuse. It looks cool, and plays great but if there is no quality software to support it then it will be only the THE product for a half year or so and soon after it will fade away...



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From my perspective, there's little to be done. The casual crowd is pretty well shored up as Wii owners. This leaves only the HD gamer market available for the 360 and PS3. In the end, it comes down to trying to convince as much of the current userbase of those systems that motion controls are good for "core" games.

Between a cheaper Wii, and the brand name recognition, it'll be very difficult for Sony or MS to convince a casual /non-gamer that they should spend an extra $150+ (console difference + motion control systems) just for a similar gaming experience, especially with a lot of people continuing to hurt financially and (hopefully) recover at some point in 2010.

I still see the HD motion control offerings as a "test system" to see how much of their fanbase would adopt a system all based on motion controls next generation.

As for Nintendo, it's hard to say. We were all blindsided with the direction they went with the Wii. They are known for their innovation, so honestly, its a big question mark block.



Make a lightsaber game and a Medieveal game where you fight with motion controlled swords, bows, axes, etc. = SOLD!



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I think differently in that I think the prices of these add-on's will determine their viability towards the "casual" market. The decline in wii sales demostrates that people may be picking up an HD console or a hand held. The motion controls will probably help to move some of the casuals that want an HD console for better looking games. Let's not kid ourselves, casuals are very finicky and will always look for the newest tech that grabs the attention of the media (i.e. sheep). If the add-on's are priced right they could explode, but I think they both will have little impact and this is the result of wii owners already saying "been there, done that" and the casual market as a whole hitting saturation.



hunter_alien said:
Well puffy that all sounds nice and dandy but thus far we have no proof that the Wii Remote will be any good. 

I'm just dissecting Nintendo's business plan quite simply. I edited your post to show you how the first sentence can be applied to anything new. Whether it turns out good or not (sells a lot) isn't the debate.

I agree with your thoughts on the other motion controls. Sony America expect to sell 4 - 5 million motion controllers life time. I expect that's just for America. So that's the level that Sony would consider successful.



 

Selling motion control to the fratcore is easy: throw in gimmicks like 1:1 and ensure that the games are too complex for the non-obsessive.



Complexity is not depth. Machismo is not maturity. Obsession is not dedication. Tedium is not challenge. Support gaming: support the Wii.

Be the ultimate ninja! Play Billy Vs. SNAKEMAN today! Poisson Village welcomes new players.

What do I hate about modern gaming? I hate tedium replacing challenge, complexity replacing depth, and domination replacing entertainment. I hate the outsourcing of mechanics to physics textbooks, art direction to photocopiers, and story to cheap Hollywood screenwriters. I hate the confusion of obsession with dedication, style with substance, new with gimmicky, old with obsolete, new with evolutionary, and old with time-tested.
There is much to hate about modern gaming. That is why I support the Wii.