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Forums - Sony Discussion - Sony Launches £82m Ad Push for PlayStation 3 Across Europe

The Truth on 25 August 2009

I much prefered the Baby and freaky commercials. Much more unique and Sony style. This new ad is a 'normal' one.



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RPG on 25 August 2009

Good advert showing the capabilities of the PS3. Of course games are not mentioned which would be a problem for those whom have never heard of the Playstation brand in their life. Every premiership match I see Playstation is plastered everywhere so FIFA and PES should sell well on Playstation like every other year.

It's this push in EU which makes me think GT5 is a certainty for 2009. There could not be a more perfect game to release in EU. I heard Sony ditched the advert team they had before and looks as though it was a good idea.

Adverts do not suddenly mean the PS3 will now start outselling the 360 in the UK. I don't think the PS3 Slim is ever going to do that besides the first few weeks. Looks like Sony are no longer trying in NA though. :/



 

silicon on 25 August 2009

This has to be fan made... I mean it looks like an actual commercial.



The Truth on 25 August 2009
RPG said:
Good advert showing the capabilities of the PS3. Of course games are not mentioned which would be a problem for those whom have never heard of the Playstation brand in their life. Every premiership match I see Playstation is plastered everywhere so FIFA and PES should sell well on Playstation like every other year.

It's this push in EU which makes me think GT5 is a certainty for 2009. There could not be a more perfect game to release in EU. I heard Sony ditched the advert team they had before and looks as though it was a good idea.

Adverts do not suddenly mean the PS3 will now start outselling the 360 in the UK. I don't think the PS3 Slim is ever going to do that besides the first few weeks. Looks like Sony are no longer trying in NA though. :/

What? Not trying?

I thought a $100 cut was considered trying?



Bladeforce on 25 August 2009

This really is sony falling into the disruption technique. Microsoft will follow soon its great theatrics at the expense of sony



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Zuhyc on 25 August 2009

It's more or less the same commercial I saw yesterday. And isn't SCEJ already broadcasting slim commercials in Japan?



SpartanFX on 25 August 2009
RPG said:
Good advert showing the capabilities of the PS3. Of course games are not mentioned which would be a problem for those whom have never heard of the Playstation brand in their life. Every premiership match I see Playstation is plastered everywhere so FIFA and PES should sell well on Playstation like every other year.

It's this push in EU which makes me think GT5 is a certainty for 2009. There could not be a more perfect game to release in EU. I heard Sony ditched the advert team they had before and looks as though it was a good idea.

Adverts do not suddenly mean the PS3 will now start outselling the 360 in the UK. I don't think the PS3 Slim is ever going to do that besides the first few weeks. Looks like Sony are no longer trying in NA though. :/

well SCEA just hasn't shown the ad yet.They will start within a week



 

 

 

-Newcloud- on 25 August 2009

that ad is good but i think they should have like 3 ad

1. this ad
2. show of there games
3. explain ps3 comes with free online and wifi, home ect..



Serious_frusting on 25 August 2009

Cool, Now show some adds that feature the dam games.

Yh it was cool still. I liked it. They made it seem fun



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Destroyer_of_knights on 25 August 2009

Are people not reading this, or are there comprehension skills lacking?

"Sony Computer Entertainment Europe, which has committed £6m to marketing in the UK, has not run a major ad campaign for the PS3 since the new games console launched almost two years ago."

I say this because there are so many people here saying that £82 is just for the UK....this is not true, £82 is how much they will spend on the whole of Europe's marketing campaign, £6 of which will be dedicated to marketing in the UK, while the rest will be divided amongst other European countries.