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Forums - Nintendo - I don't understand how New Software can boost the Wii's Sales

Zucas on 15 August 2009

Outside of Japan, it's not necessarily the software that causes sales to increase when we are this far in the lifecycle. Actually when big games release they usually get big commercial marketing. That means if its exclusive (sometimes multiplat) that console is getting advertised as well every time that game is advertised. It's in the public eye and makes more people aware. Also it keeps the perception up that it is a popular console with much to play on it and steady releases.

So it's not necessary the games itself (outside of a small hardcore group that might buy it for one game) but the advertising it gives the console. Only in Japan where there are these massive loyal fanbases to certain properties will it really cause a boost. There even this far into the lifecycle it has noticeable boosts.



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thekitchensink on 15 August 2009

I have to wonder why you only said this about the Wii.

What about Uncharted 2, Left 4 Dead 2, Halo: ODST, Splinter Cell: Conviction, whatever the current Ratchet and Clank is, Mass Effect 2, etc?



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Metallicube on 15 August 2009

It just adds to the game library, making the console look more appealing. It certainly doesn't hurt to make a sequal to a highly successful game like Wii Sports or Mario. Sequals generally don't raise the sales of a console that much, but a game like NSMB Wii, a game that people have been waiting for over a decade, WILL raise sales to a rediculous amount.



bdbdbd on 15 August 2009

@Zucas: That was a decent theory, except that the marketing focuses on the game. If your "marketing fist" is advertising the same product for years, people get bored and start to ignore the product.

There's also what Iwata said, that a system selling game takes 6-8 weeks before it's influencing hardware sales, so the marketing can't be the only answer.



Ei Kiinasti.

Eikä Japanisti.

Vaan pannaan jalalla koreasti.

 

Nintendo games sell only on Nintendo system.

griffinA on 15 August 2009

Well, I don't think those specific games will sell that many systems, except for Zelda Wii. But, thats really a problem with Nintendo's lineup. I think NSMBwii will sell systems. But yeah, it wasn't that smart of Nintendo to not have a completely original game to use to push consoles.



"Pier was a chef, a gifted and respected chef who made millions selling his dishes to the residents of New York City and Boston, he even had a famous jingle playing in those cities that everyone knew by heart. He also had a restaurant in Los Angeles, but not expecting LA to have such a massive population he only used his name on that restaurant and left it to his least capable and cheapest chefs. While his New York restaurant sold kobe beef for $100 and his Boston restaurant sold lobster for $50, his LA restaurant sold cheap hotdogs for $30. Initially these hot dogs sold fairly well because residents of los angeles were starving for good food and hoped that the famous name would denote a high quality, but most were disappointed with what they ate. Seeing the success of his cheap hot dogs in LA, Pier thought "why bother giving Los Angeles quality meats when I can oversell them on cheap hotdogs forever, and since I don't care about the product anyways, why bother advertising them? So Pier continued to only sell cheap hotdogs in LA and was surprised to see that they no longer sold. Pier's conclusion? Residents of Los Angeles don't like food."

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NJ5 on 15 August 2009

For the same reason that many people only start caring about a movie series after a few sequels come out... One day you finally decide to watch one of the new sequels, and then suddenly you become a fan.



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Azelover on 15 August 2009
bdbdbd said:
@Zucas: That was a decent theory, except that the marketing focuses on the game. If your "marketing fist" is advertising the same product for years, people get bored and start to ignore the product.

There's also what Iwata said, that a system selling game takes 6-8 weeks before it's influencing hardware sales, so the marketing can't be the only answer.

 

It's momentum. It gets people talking and creating buzz amongst themselves, even if most people already own the system the games eventually always reach the interest of new people invariably.



RCTjunkie on 15 August 2009

Because some people need X games they want on a console before they buy it. For some people, SMG, TP, and Wii Sports may not be enough, but add New Super Mario Bros Wii, and it can sell.



WHO IS JESUS REALLY?

kopstudent89 on 15 August 2009

You don't have to understand, The buyers have to understand... and it has worked



Orca_Azure on 15 August 2009

Person A: my friends and I LOVE halo 1.
Person B: cool but i don't think it's for me
*later*
Person A: DAMN I LOVE HALO 2
Person B: meh i never tried halo 1 so this is no interest to me
*even laterer*
Person A: JESUS CHRIST HALO 3 IS THE BEST EVER
Person B: ...you better not be shitting me *buys*
---
gamers have friends- friends have wallets. Please the gamers and you'll eventually crack their friends.