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bdbdbd said:
@Zucas: That was a decent theory, except that the marketing focuses on the game. If your "marketing fist" is advertising the same product for years, people get bored and start to ignore the product.

There's also what Iwata said, that a system selling game takes 6-8 weeks before it's influencing hardware sales, so the marketing can't be the only answer.

 

It's momentum. It gets people talking and creating buzz amongst themselves, even if most people already own the system the games eventually always reach the interest of new people invariably.