You know alot of people keep talking about what will win blu-ray or hd-dvd, but no one has really considered the idea that neither may win. Remember Laser discs? They were supposed to bring a new era and no one ever took to them. I think finally people took to dvds, and now there being told to buy something new, a medium that has no rentable content and the films out there to purchase are expensive. Don't get me wrong the hi-def picture quality is the way to go, but personally even if I owned a ps3 I'd still buy dvds, they're way cheaper, I can let friends borrow them, I can play them on all 4 of my tvs being that I have four dvd players now. I see this war for the average user still being a good five years off. Right now shelling out a grand(even 600 bucks) on a player and 35 bucks a pop on a video and not being able to rent films just sucks. Not to mention in my opinion films are not games, I can easily get 10-20 hours out of a game and sell it back to the store for 20 bucks. But films I buy to keep and still only watch them 2 maybe 3 times. So 35 dollars is insane, I really hope this price comes down, otherwise I don't see people bothering.