I have made a correlation analysis between the last 10 weeks sales of all three consoles, and found out those correlation coefficients:
Wii - X360 : - 0.96
Wii - PS3 : + 0.46
X360 - PS3 : - 0.69
What do those numbers mean? First of all, correlation coefficient must be between -1 and 1.
-1 implies perfect negative correlation.
0 implies no relation at all.
+1 implies perfect positive correlation.
In our analysis Wii-X360, and PS3-X360 have negative correlations, meaning a 1% increase in X360 Sales decreases Wii sales by 0.96 and PS3 by 0.69. However, the analysis suggests a positive correlation between PS3 and Wii (0.46), which is a moderate relationship and should be understood that PS3 is not in direct competition with wii, and their users are mostly mutually exclusive. On the other hand, 360 is in direct competition with both of them, and more so with the Wii, meaning PS3 owners usually dont own a 360, though wii owners are more likely to have a 360, and thus a 360 sale will have a greater effect on Wii. Another explanation means that Wii and 360 users are not mutually exclusive.
Ideas?
Edit:
I have received 30 months of monthly data from "kowenicki" (thanks!), and the results are quite different this time, although still interesting. The correlations are as follows:
Wii - X360 : -0.55
Wii - PS3 : - 0.63
X360 - PS3 : -0.30
First of all, all the signs are negative as it should be, meaning all systems are competing with each other! In other words, any rise in any system steals from the market of the other system.
Secondly, unlike the previous result, the correlation between X360 and Wii, and between PS3 and Wii are not statistically significant, which means, Wii competes with both consoles more or less the same.
The third point, which is quite interesting, is that the least of the competition is between PS3 and X360. Their users are apparently exclusive most of the time, from which we can judge that many non-hardcore PS2 users went to Wii, while hardcore ones chose between 360 and PS3, considering their tastes, and competition didn't affect their decision much.
Last but not Least, we can see that the main competition is between the HD consoles and the wii! Those who are interested can take a look at the excel file below :
http://rapidshare.com/files/259295513/console_correlation.zip
Playstation 5 vs XBox Series Market Share Estimates
Regional Analysis (only MS and Sony Consoles)
Europe => XB1 : 23-24 % vs PS4 : 76-77%
N. America => XB1 : 49-52% vs PS4 : 48-51%
Global => XB1 : 32-34% vs PS4 : 66-68%