1. Their biggest franchise is rated E for Everyone - The Gran Turismo games have sold more than 50 million copies, because they can reach a broad audience. This was only possible because Sony and Polyphony Digital didn't go down the road of mature gaming and refused to add hardcore features like drive-bys. -- Gran Turismo aint the only huge franchise... God of War, Last Guardian
2. Sackboy - This little guy is sooo cute. He has been the star of Sony's flagship title for the most recent holiday season which once again shows that Sony's priority aren't the hardcore gamers. Another game that is rated E for Everyone. -- Killzone 2, Infamous, Uncharted, God of War, Last Guardian
4. The face buttons of their controllers - Instead of using letters to name their buttons like it's commonly done on video game controllers, Sony decided to use geometrical objects. This without a doubt points to their target demographic being young kids. They can't read, but they can recognize triangles, circles, crosses and squares (or like I call them: Dreieg, Kreis, Kreiz, Kastl). Seriously, having a Kastl button is definitely not hardcore, it makes you sound like a five year old. -- my 3 year old reads 3 letter words
5. The new PSP bundle - If this doesn't make you question the hardcoreness of the PlayStation brand, then I don't know what to say anymore. You must be blind if you can't see what's going on. -- you want me to name other bundles?