Seems like the CEO of Activision-Blizzard is also looking at it...and he's making his statements based on results like what I am seeing.  Sure, if you take the 66% rule...the numbers look better, but what is the ROI for third parties, or even people looking to go exclusive, like Rockstar's upsoming Agent game.  They are looking to lose 60% of sales to launch a new exclusive IP...risky. 

Thats what you should of said,just cause your pro Trey dont make the 360 seem like it cant,no one know atm.

Theoretically it would be better to leep growing attach rate - but historically it would be expect to fall the more successful the console becomes.

Consider when the PS2 hit 100M.  For a title to have an attach rate of 5% it would need to sell 5M copies - but not many games do that.  Normally the bigger the install base the more diverse the ownership, library of titles, etc. but the attach rate per title takes a hit in the process.

So my point is that, unless 360 pulls off a miracle, then it would be better for MS to see the attach rate actually dip a little so long as it was due to increasing install base and not loss of momentum.

In the last 12 months the X360 has had a 9.7 attach ratio (games sold per console)

In the 52 weeks between June 21 2008- June 21 2009 according to VGC numbers
the X360 has sold 11.6 million consoles
and 112 million copies of software

So this is the dynamic, software attach ratio increases and will be even higher in the next couple of years.

Famicom in Japan is untouchable.

At least so I've heard.

I know i'm enjoying my .7 of a game.

fuck no dude.

In fact, xbox 360 software sales total are still ahead of the wii in america if you count games sold.

(which means no wii sports, and no kung fu panda, sega sports tennis, and all other bundled games)

america software totals and tie ratio:

	1,065,760 (-4%)	179,148,377	7.58
	943,995 (-6%)	175,837,556	10.00
	536,067 (-9%)	70,479,610	8.03

The hypocracy in this post made me lol.

I think it has a very good chance to with NATAL and all the great games coming out. But we shall see.

you think NATAL will increase attach rate, i can only see it doing that if its is bundled, hell i do not see natal taking off at all unless it is bundled or you get a free year of live with it. 

I see it lowering attach rate, it has custom made games for it (assumption though i hope a control can be used on most of them) and with upper limit of 43 million consoles being out without (Im assuming it will come out in october 2010) it causes a problem. it could kill potential game sales by limiting purchasers, MS needs a trick or two up its sleave to get these out there, most peripherals have terrible attach rates  (its been ages since i read work on it, but in an old issue of EGM think last gen there was work stating that over 10% penitration of a peripheral was fantastic, though that might have been just third party)  

I will say this senario would require fewer games coming out using controller control vs natal in the years after natals release, and would be based on the idea all 360s after natals launch would have natal

It depends whether or not you count Arcade titles individually as well. I think according to MrStickballs numbers they would add a fair bit to the attach rate if counted and so would probably the missing sales from PAL.