Sony knows what there doing, when they can drop the price they will, maybe at the end of the year.

@Maynard

PS3 has been 3rd for the last 2.5 years

Please you are not having any breaking news here

PS3 is doing good now, it can't suddenly go back to 1st place, if thats what it takes for it to do "good" I suggest you don't even think about PS3 sales

Besides your the one who keeps laughing in all the sales charts every week about SONY doing bad, don't tell me "fanboys think SONY does well", as its coming from a bigger fanboy, you

I agree, you bring a great point. Good for Sony, damn this recession.

I feel you man

*Looks at weekly chart with PS3 in dead last*

*Looks at overall graphs will PS3 being by far lowest*

Yup, great sales everyone! ...as long as Sony is happy with the PS3 being far behind the competition. I wouldn't care if the PS3 was pulling off these sales at $2000 in a depression, last place is last place, nobody will care what the economy was like 5 years from now, they will just see how terrible it finished.

I agree Sony shouldn't do a panic price cut if they can't handle if financially, but come on man... these sales aren't good.

Ps3 need a price cut nowww! 100.000pieces worldwide!!!! They must do more than motion control...

Guess you're gonna be mad come winter then.(PS3 slim is fake) :P

I wanna copy n paste because I can. Windows copy n paste ROX!

For a price cut theres quite an involved calculation really so for a $100 price cut:

First you have to work out how many PS3s would have been sold without a pricecut.

So lets say 7M *$100 = $700M.

Then you have to work out how many extra PS3s would have been sold at a $50 cut.

So lets say 1M *$50 = $50M

Then you have to work out how much revenue each extra PS3 is worth in terms of software/accessories so lets say $150 over the lifetime of the machine.

Then you have to work out how many extra PS3s will be sold @ $300 rather than $400, so 7M + 40% = 10M

Finally you have to take the production cost of the PS3 into account, so lets say it costs $350 to make each PS3 in September when they cut the price.

So without a price cut: 7M * 400 - (350* 7M) = $350M

So with a price cut: 10M *300 - (350 * 10M) + (3M *150) = -50M

The difference between a price cut and no price cut over the long term using these numbers is -400M in profit and thats only netted over the long term as the new PS3 owners who would have otherwise not bought a PS3 buy games and accessories over the lifetime of the machine. This is obviously a simplification and you could make a case that more PS3s sold would spread the fixed costs over a wider base and lower the variable costs.

In that case you could argue that the PS3 would cost $310 on average over 40% more units and that changes the equation considerably.

So 10M *300 - (310 * 10M + (3M *150) = $350M then they would be just as well off selling 10M as they would 7M but because of the benefits of greater 3rd party sales, better brand recognition, network effects bla bla bla that the 10M sales would be a better position than the 7M sales even though it nets the same profit so thats the way they would go.

$ony needs to hold off as long as they can Preferably November when the holiday boost really begins, til then them loosing by only 20k a week wont really do that much damage.

PS3 is doing terrible for been a PS brand no matter the price
now if sony is ok with the numbers im ok with it to
but keep one thing in mind......this recession is not going away any time soon
so thats were i am worried about
sony need to do something now