First let's see "Brand Value" is the amount that a brand is worth in terms of income, potential income, reputation, prestige, and market value. So according to Millward Brown the results are:

http://www.videogamesblogger.com/2009/05/24/top-9-gaming-system-brands-in-2009.htm

The difference between the 3º and 4º places is really huge and more interesting according to this Sony is not even in the Top 100 brands.

Wow, some people are not going to like these results! Anyway since I doubt that everyone hates the PS3 so therefore its probably due their honest belief that their methods are pretty sound and the result of their impartial calculations.

http://www.millwardbrown.com/Sites/Optimor/Media/Pdfs/en/BrandZ/BrandZ-2009-Report.pdf

here is where all this data came from, they are a legit research firm used frequently by fortune 500s , im a bit surprised honestly and have not finnished reading all of their methodology but as far as i have read no bull shit





these do seem based on american sales only world sales but , which seem to be end of year 08 .



for those of you who dont want to read the entire PDF which deals with differnet markets and such here is a copy of the gaming section:


47 Gaming Plays Well With
at-Home Trend
Sales of gaming consoles remain relatively
strong despite the troubled economy, with
2008 revenue up 13 percent in the U.S.
Drawn by product innovation and affordability,
consumers purchased gaming consoles as a
less-expensive home entertainment alternative
to an evening out.


The leading players in the home console
market are the Nintendo Wii, the Microsoft
Xbox 360, and the Sony PlayStation 3, with
total sales of 34.5 million units, 28 million
units, and 20 million units, respectively.
Nintendo Wii revolutionized gaming by
allowing the player to control the game
with body motion rather than the traditional
joystick. The console also encourages gaming
as a social rather than a solitary pursuit, often
crossing the generations in family groups.
And it delivers all of these benefits at a
competitive price.


This innovation was driven by the company’s
core strategy, which is to appeal to a wide
audience and to focus less on perfecting
high definition graphics and more on
revolutionizing the way people play games.
The relatively expensive Sony PlayStation 3
also reflects a corporate strategy. The console
comes with a Blu-ray device, which can be
used with a television to watch movies and
helps Sony distribute its proprietary
Blu-ray technology into the market.
The category’s leading brand, Nintendo DS,
with about 34 million units sold, is a hand-
held console. While it can be played at home,
its main advantage is its portability.
Portability poses a challenge to the gaming
console category. Many of the latest
mobile phones, such as the iPhone, come
with interactive screens that can provide a
portable console alternative.


The economy may challenge the industry,
too. Reduced disposable income could have
an immediate impact on sales. And any
layoffs among game producers could have
the long-term effect of reducing the supply
of new, compelling games in an industry that
depends on them.


Still, with more people spending time at
home with family, seeking security and saving
money, these difficult times could actually
drive sales.


With more people spending
time at home with family,
seeking security and saving
money, these difficult times
could actually drive sales
Gaming Consoles


# Brand Brand Value Brand Brand Brand Value
$M Contribution Momentum Change
1 Nintendo DS 9,659 2 3 N/A
2 Nintendo Wii 8,256 3 5 N/A
3 Microsoft Xbox 360 4,581 3 8 N/A
4 Sony PlayStation 3 341 2 4 N/A
5 Microsoft Xbox 313 1 6 N/A
6 Nintendo Game Boy 222 1 3 N/A
7 Sony PSP 144 2 3 N/A
8 Sony PlayStation 2 119 1 2 N/A
9 Nintendo GameCube 96 1 2 N/A

Source: Millward Brown Optimor (including data from
BrandZ, Datamonitor, and Bloomberg)



source data for the project;


69 70
BrandZ Top 100 Most Valuable Global Brands 2009 70
BrandZ Top 100 Most Valuable Global Brands 2009
The BrandZ Top 100 Most Valuable
Global Brands is created using
data from BrandZ, Bloomberg
and datamonitor.


Bloomberg
The Bloomberg Professional service is the
source of real-time and historical financial
news and information for central banks,
investment institutions, commercial banks,
government offices and agencies, law firms,
corporations and news organizations in over
150 countries. www.bloomberg.com


datamonitor
The Datamonitor Group is a world-leading
provider of premium global business
information, delivering independent data,
analysis and opinion across the Automotive,
Consumer Markets, Energy & Utilities,
Financial Services, Logistics & Express,
Pharmaceutical & Healthcare, Retail,
Technology and Telecoms industries.
Combining our industry knowledge and
experience, we assist over 6000 of the
world's leading companies in making better
strategic and operational decisions.
Delivered online via our user-friendly web
platforms, our market intelligence products
and services ensure that you will achieve
your desired commercial goals by giving you
the insight you need to best respond to your
competitive environment.
www.datamonitor.com


BrandZ
The BrandZ study, commissioned by WPP
and conducted annually by Millward Brown,
measures the brand equity of thousands of
global “consumer facing” and business-to-
business brands, and has interviewed over
1 million consumers globally. Consumer
perception of a brand is a key input in
determining brand value because brands
are a combination of business performance,
product delivery, clarity of positioning, and
leadership. www.brandz.com

other thread on topic  http://www.vgchartz.com/forum/thread.php?id=73755&page=1

PSP above PS2 but still not above GBA... I read a similar article sometimes last year, back then the PS2 was still in the top 3 :|

that is just not possible

I mean, seriously, PS3 = Xbox ???

... OK ...

read the PDF with the source material, i posted some highlights of it, but without reading that you wont see why its listed as such. though i will say it has far less to do with gaming and far more to do with the corporations as a whole 

Data from BrandZ? How can I take them seriously when they have a 'Z' in their name?

But seriously, I find brand research to be a little dubious. Three years ago they would have been raving about how the Sony brand can't be stopped. Maybe brand counts for more in other markets, but they seem pretty volatile in video games.

lol!!

rescept

Hard numbers for Sony. Though I always resist from believing any brand research. It's 's very difficult to achieve factual numbers about anything like that.

oh the irony over Z

outside of that, if you looked them up this is the first year they have done gaming, but they do a yearly report outside of that on branding and such since 06

data monitor is more interesting,  their wiki page has been deleted and re added a few times, how ever companies thay have bought in the consumer research field are still there and most of them date back 30 years + such as Verdict Research

Id hope you all know who bloomberg is 

it seems as though brad z is a refinement of consortium of data. which should give them a good view of the market. 

I will say that they need better designers for there pdf though, and one on the numbers, the numbers of wiis sold must be wrong, either that or we here at VGZ are way way off which i dont see  (i feel the number was miss typed they put 34 million when they meant to put 43), the rest of the numbers were with in a million of the receptive console which is fine for margin of error.