famousringo on 24 May 2009
Data from BrandZ? How can I take them seriously when they have a 'Z' in their name?
But seriously, I find brand research to be a little dubious. Three years ago they would have been raving about how the Sony brand can't be stopped. Maybe brand counts for more in other markets, but they seem pretty volatile in video games.
"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event." — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.
