NeoRatt said: I don't think this makes too much sense unless Apple is trying to support all all the consoles and expand into iPod. EA will be valued based on its total cross platform revenues.
From a shareholder perspective this would be too much of a cost to take them over and go with a single console. In the end the shareholders vote and they would not agree to a massively inflated price based on multi-platform sales unless the plan was to continue in that direction. |
Much truth in this post. No matter the amount of money they have on hand buying EA and all its holdings would be a substantial chunk of change, and the reason they are worth the money they are is because they develope for everything under the sun.
No board would allow Apple to drop the change on EA and then move EA to a single conosle publisher, they would see it as too large a risk that EA's value would drop, and make the purchase a bad deal and determental to their own business portfolio.
Especially since besides the Sims, Madden is pretty much their cash cow, and the NFL would rather admit they are hopelessly corrupt than allow their money intake on the Madden game franchise be limited to one console audience.
If Apple decides to buy EA, and I doubt it, alot. They would buy it just to have an in house developer for the iPhone/iTouch and MAYBE a future console, but continue allowing them to develope for everything else, including the 360 and PC's.
I own all three current consoles and a great gaming rig, now thats out of the way.

This space Reserved for the Nuggets of Wisdom dropped by Bladeforce:
"Why post something like this when all it will get is PS3 owners blinded to reality replying? BOTH THE PS3 AND BLUE-RAY WILL NOT LAST 3 YEARS! TECHNOLOGY CHANGED TOO FAST!"
"is it Wii FIt that has sold as many as PS3's sold? Thats a LOL Look at the total sales of software is it just me that sees Nintendo titles hitting 10m+ and you say they arent making a difference? Another LOL!"
"Hell, with all the negative hype Sony spin, people just aren't interested cost is too high and to get the true HD experience (1080p, 7.1 surround) you will need a $1000+ system. THAT IS GOING TO DO IT IN A RECESSION! PS4 will not happen"