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Forums - Sales - Top 100 Brands List 2009 - MS No2 - Nintendo No32 - Sony Didn't Make It

Spankey on 30 April 2009
TruckOSaurus said:
Hyruken said:
WiiStation360 said:

From the Article:

"The leading players in the home console
market are the Nintendo Wii, the Microsoft
Xbox 360, and the Sony PlayStation 3, with
total sales of 34.5 million units, 28 million
units, and 20 million units, respectively."

"The category’s leading brand, Nintendo DS,
with about 34 million units sold, is a handheld
console. While it can be played at home,
its main advantage is its portability."

 

Nice research.  Only off by 200% on the DS 

 

 Think they mean in america with the DS. Which would be right.

But you would have to email them and find out. Their numbers are as acurate as you will ever get as they use the "Datamonitor" model. Basically anything that has ever been written down in company reports, financial projections and anything that links a company to its revenue,spendings etc. it all goes in there.

If that's the case, they should have mentionned it because going from worldwide sales for consoles to American sales for the DS makes things confusing.

 

and 20 million PS3's in the US alone?

Talked about undertracked on this site lol

 



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Hyruken on 30 April 2009
TruckOSaurus said:
Hyruken said:
WiiStation360 said:

From the Article:

"The leading players in the home console
market are the Nintendo Wii, the Microsoft
Xbox 360, and the Sony PlayStation 3, with
total sales of 34.5 million units, 28 million
units, and 20 million units, respectively."

"The category’s leading brand, Nintendo DS,
with about 34 million units sold, is a handheld
console. While it can be played at home,
its main advantage is its portability."

 

Nice research.  Only off by 200% on the DS 

 

 Think they mean in america with the DS. Which would be right.

But you would have to email them and find out. Their numbers are as acurate as you will ever get as they use the "Datamonitor" model. Basically anything that has ever been written down in company reports, financial projections and anything that links a company to its revenue,spendings etc. it all goes in there.

If that's the case, they should have mentionned it because going from worldwide sales for consoles to American sales for the DS makes things confusing.

 

Indeed but as i said that is just my guess, they could simply of just typed ina wrong number. When working with numbers in reports like that you have to expect input mistakes, all of which get changed. Happen's here too.

People need to read the first few pages of the report to understand how/why the values are what they are. In regards to the xbox/PS2 remark i think it is down to the future revenue of the companies. If you read the first few pages they say

"The brand value published is based on the

intrinsic value of the brand — derived from

its ability to generate demand. The dollar

value of each brand in the ranking is the sum

of all future earnings that brand is forecast to

generate, discounted to a present day value

Given the high volatility of financial markets

over the past 12 months, the brand value is

in some cases high relative to current market

capitalization, reflecting true value rather than

current market swings"

So i think what they are trying to say is that all Microsoft products generate more demand then Sony products do. So they try and trickle that down into all sections of companies. Again that would be just my guess. Would have to email them and find out what they mean as its very confusing!

 

 



TheThunder on 30 April 2009

Xbox higher than PS2 and PSP !!!!

how does this thing work exactly ??



tuoyo on 30 April 2009
RPG said:

Yeah not sure quite what these numbers represent (would have thought $$$ wise), Xbox higher brand value than PS2 makes no sense $$$ wise. There is a funny going on or an explanation would be nice.

Brand value in economic terms would generally be what you pay for something if you remove all the physical things such stock, employees, land and other physical assets.  So what would you pay for the Wii name without getting Miyamoto and co and without their stock of components, contracts, etc?  The fact that the PS2 brand name is ranked lowed than Xbox would suggest they have taken the view that the PS2 brand name has been damaged by the PS3 and the Xbox brand name has been enhanced by Xbox 360.

 



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krimoz911 on 30 April 2009
tuoyo said:
RPG said:

Yeah not sure quite what these numbers represent (would have thought $$$ wise), Xbox higher brand value than PS2 makes no sense $$$ wise. There is a funny going on or an explanation would be nice.

Brand value in economic terms would generally be what you pay for something if you remove all the physical things such stock, employees, land and other physical assets.  So what would you pay for the Wii name without getting Miyamoto and co and without their stock of components, contracts, etc?  The fact that the PS2 brand name is ranked lowed than Xbox would suggest they have taken the view that the PS2 brand name has been damaged by the PS3 and the Xbox brand name has been enhanced by Xbox 360.

 

 

 Well that could be a reason, but does that mean if wii was named GC2 or DS was named name GameBoy DS, gameboy and GC would have been higher on the list? so the brand value isn't based on actual money as sales and stocks but just how people react to a certain name.



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DirtyP2002 on 30 April 2009

I don't get this either.



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Hyruken on 30 April 2009
tuoyo said:
RPG said:

Yeah not sure quite what these numbers represent (would have thought $$$ wise), Xbox higher brand value than PS2 makes no sense $$$ wise. There is a funny going on or an explanation would be nice.

Brand value in economic terms would generally be what you pay for something if you remove all the physical things such stock, employees, land and other physical assets.  So what would you pay for the Wii name without getting Miyamoto and co and without their stock of components, contracts, etc?  The fact that the PS2 brand name is ranked lowed than Xbox would suggest they have taken the view that the PS2 brand name has been damaged by the PS3 and the Xbox brand name has been enhanced by Xbox 360.

 

 

 That is what i meant but you put it in a far better way.

The Sony brand has obviously taken a bit of a beating the past 12 months and that is reflected in its brand value across the board. So the PS2 is not as high as the xbox because the Microsoft brand currently is higher then the Sony brand in market value. If that makes sense :)



point x on 30 April 2009

please stop this  thread ,Some fans will have nightmares,..muaha ha ha ha mu hahahha 

 



 

 

''Halo reach''.. sell 7.m first week ,Believe¡¡¡¡¡¡

 

 

 

 

 

 



Kantor on 30 April 2009

This is a pretty random list. I think he typed in a bunch of names, jumbled them around and assigned them each a number from a random number generator.

Xbox > PS2?



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