tuoyo said:
Brand value in economic terms would generally be what you pay for something if you remove all the physical things such stock, employees, land and other physical assets. So what would you pay for the Wii name without getting Miyamoto and co and without their stock of components, contracts, etc? The fact that the PS2 brand name is ranked lowed than Xbox would suggest they have taken the view that the PS2 brand name has been damaged by the PS3 and the Xbox brand name has been enhanced by Xbox 360.
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That is what i meant but you put it in a far better way.
The Sony brand has obviously taken a bit of a beating the past 12 months and that is reflected in its brand value across the board. So the PS2 is not as high as the xbox because the Microsoft brand currently is higher then the Sony brand in market value. If that makes sense :)
