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Hyruken on 30 April 2009
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TruckOSaurus said:
Hyruken said:
WiiStation360 said:

From the Article:

"The leading players in the home console
market are the Nintendo Wii, the Microsoft
Xbox 360, and the Sony PlayStation 3, with
total sales of 34.5 million units, 28 million
units, and 20 million units, respectively."

"The category’s leading brand, Nintendo DS,
with about 34 million units sold, is a handheld
console. While it can be played at home,
its main advantage is its portability."

 

Nice research.  Only off by 200% on the DS 

 

 Think they mean in america with the DS. Which would be right.

But you would have to email them and find out. Their numbers are as acurate as you will ever get as they use the "Datamonitor" model. Basically anything that has ever been written down in company reports, financial projections and anything that links a company to its revenue,spendings etc. it all goes in there.

If that's the case, they should have mentionned it because going from worldwide sales for consoles to American sales for the DS makes things confusing.

 

Indeed but as i said that is just my guess, they could simply of just typed ina wrong number. When working with numbers in reports like that you have to expect input mistakes, all of which get changed. Happen's here too.

People need to read the first few pages of the report to understand how/why the values are what they are. In regards to the xbox/PS2 remark i think it is down to the future revenue of the companies. If you read the first few pages they say

"The brand value published is based on the

intrinsic value of the brand — derived from

its ability to generate demand. The dollar

value of each brand in the ranking is the sum

of all future earnings that brand is forecast to

generate, discounted to a present day value

Given the high volatility of financial markets

over the past 12 months, the brand value is

in some cases high relative to current market

capitalization, reflecting true value rather than

current market swings"

So i think what they are trying to say is that all Microsoft products generate more demand then Sony products do. So they try and trickle that down into all sections of companies. Again that would be just my guess. Would have to email them and find out what they mean as its very confusing!