Why do we even have a 400$ version? Who made that decision? We are losing so much *** yen on that bundle. God damnit!!!

No..

The "average" person owns an HDTV, enjoys watching movies in HiDef, doesn't know how to download movies, own a VCR and don't know how to hit "record".. ??

This is your average person in your world?

why all the arguing and less thinking about the question? LOL

The question is does Sony want to succeed. Duh, ofcourse they do. Anyone think otherwise is plain stupid.

However, from what people are assuming, you should consider the following:

1. This generation isn't over yet. Things can change.
2. Arguing over BR is silly. Millions of BRs being sold is a success, especially in this financial climate.
3. BRs are dropping in price. I've seen 2 for £20 offers on new BRs. Sales will increase as price drops.
4. What were sony's long term and short term goals?
5. Had they sold more consoles, they would have made a bigger loss. Sony knew this and analysts know this, morons know this. So how badly has it gone for them!? Commonsense tells me, if I was Sony, I would want to shift consoles when they are breaking even or profiting not making me a loss.
6. With Home, the integration and socializing features as well as the ps3 being a all in one, do Sony have another agenda that fanboys cannot see?

Instead of assuming and arguing, do what the wise Greeks would do. Think, question, analyse and apply logic.

 gaming is way bigger market than movies, if you count consoles weekly sales, PC gaming and all, it is at least twice as big as the movie market.

If we add TV, it changes, but i am talking about movies

There is so much idiocy in this thread, I don't even know where to start.

- Of course Sony wants to succeed. Given the fact that Sony is an entertainment company (TVs, Movie Players, Video Games, Movie studios,etc). This was a primary reason to bring Blu-Ray into the PS3. Trojan Horse? Hardly. The future maybe a little early? Probably. Blu-Ray will be the next format leader and possibly the last disc based movie format. People denying this are absolutely out of their minds and don't know the first thing about the way this industry and world works. Pushing the superior format that they were backing, made sense for Sony and made sense for games as well. The downside was initial costs.

- HD TVs are in and being gobbled up (Even in a recession). Go to Wal Mart or any electronics retailer if you live in the USA. You tell me how many 'SD TVs' you see? Every time I go into one of those places I see some less than tech savvy average, run of the mill person learning or wanting to upgrade to a nice Flat Screen LCD or some other variety of HD TV. This is only going to rapidly increase especially as the market is exclusively HDTVs.

- What do people want their nice new HD TV? HD-Cable and HD Movies. Why buy a new TV if you aren't going to get the best picture from it? Go to Wal-mart/Best Buy sometime and check out the extent of the growing Blu-Ray section. It's here people and it's not going away.

- DVD players in cars is going to completely ground the Blu-Ray market to a halt? Really? You REALLY believe that portable DVD devices are all the rage? Sure they are nice and probably won't be going anywhere for awhile but they (Like VHS) will eventually be replaced.

- The average person doesn't know much about the whole downloadable side of life. Secondly, the mindset of the consumer has to drastically change to not having an actual 'physical' movie collection but instead a 'digital' movie collection. Thirdly, this still doesn't address the slow broadband speeds across the US. I'm sorry but downloading an HD movie for 6 hours is a lot more effort and annoying than driving 10 minutes away and picking up a movie or two for the night.

personally, I think your argument makes no sense. Technology advances over time, it is bound to happen sooner or later. DVD has been out for over a decade. THe world has made many adaptions around the format, but that doesn't mean we can't advance forward because it is so deeply rooted. BluRay seems like the likely successor at the moment, in time there will be portable BDplayers just like before so what exactly is the issue?

At the time of DVD's inception there was a lot of skeptability going around just like now.They were much more exspensive to make then VHS, of course, that is why it was better. It costs more to make things better. People thought "oh, but I have so many VHS tapes. I will never upgrade" blah blah blah but time will move on without you if you dont keep up. THESE people soon realized that all support for VHS was loosing steam, then dropped. Right now BD is in the phase of gaining steam, it exists and is often packaged alongside DVDs.

And why can't Sony push a format? DVD developers did and see where it got them. the successor to DVD was going to happen regardless(as you said yourself) so why not BluRay?

BluRay offers.....

-more then 3 times the disc capacity then DVD

-higher quality picture, true HD

-Dent, scratch, blemish resistant(practically invincible to everday scratches DVD was prone too)

-Bonus content via online download.

Shit, to me, the fact that the discs are scratch resistant has me sold. I challenge anyone to go find a BD disc and scratch it with their fingernail, tell me what happens. You cant do that to a DVD without having the fear of it not working anymore.

Right now it seems a little unpractical for a parent to be buying BD dvds on a family budget, that is ok. Yet over time, the prices will go down. DVD had the same issue but when the prices dropped, the sales flooded in.

^This!

is called an example. Did you just take yourself seriously?

Back in the day, vcr was new tech, and a lot of people didn't know how to record stuff.

This refers to the point that yeah, people may be able to buy a BR disc and put it in a player, but may not be able to download HD movies.

Here it comes..... Gebx: "......OHHHhhhhh"

For all those who are talking about Blu Ray and HDTV's, HDTV's are more of a priority because it's being forced on us by government regulations or we have to have some clunky receiver put in our houses to give the digital signal to the tv. Digital conversion is now a reality in America. All of our main news stations are digital only. Blu Ray is not a priority. Sony might as well get the government to force Blu Ray on us too.

I think all the industries, from electronic manufacturers like Sony, to Holywood think HD tv's are a priority. Without HD tv's, there's no Bluray. What I'm confused is why there's a double standard against Bluray, where nobody wants to watch HD movies on the HD TV they just bought, while they only want to watch TV shows and play video games on it. What kind of logic is that?