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Forums - Nintendo - Nielsen: People May Buy Wii's, (But They Don't Use Them)

Kenology on 08 April 2009
RolStoppable said:
So where does the conclusion that Wii owners don't use their console come from? Is Luke Plunkett an anti Wii guy?

Yes, he is. He trolls the Wii userbase there every chance he gets.  Here are a few of his other flamebait posts:

"So, How Many Wii Games Are Any Good?" - He never ran the PS3, 360 "Games-At-A-Glance" but jumped right on the Wii one.  Edge gave a few reasons why the Wii average for games scoring an 85% or above is a bit slim, but Luke ignores that part of the article.

"How, Exactly, Do You Make a Big Selling Wii Game?" - He took the Reggie misquote and ran with it... very fast.

 



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gebx on 08 April 2009
llewdebkram said:
morpheusx said:

Nielsons is actually a fairly accurate source. There is a reason why their data is relied on by every single major TV outlet to book millions of dollars of ad revenue. That being said this doesn't mean anything except for determining usage of various demographics so that they can target those groups .
All of the people here are obviously here because they are mainly hardcore gamers (regardless your choice of console), which means it is likely your usage will be much higher then the average person because it is something you like to do.

I have both a Wii and 360 and I always go to the 360 instead of the Wii unless I have friends over my son is in the mood for some MK or SSBB. But even my 5 year old son prefers my 360 and has been begging me to get him his own.

 

It's only as accurate as the information given by the users it surveys and I am one of many I am sure that click away at random check boxes of surveys just to get the reward.

As for your son of 5 choosing Xbox360, at that age he will choose whatever you project on him to be the most fun.

Spend a few weeks saying 'x' item is horrible, ugly, bad etc and I think you will find that is also his opinion after a while meaning you're' 'my 5 year old son prefers..' isn't really that useful.

 

Wrong... see my next post (which will also quote you and me saying "wrong")

 



Proud Member of GAIBoWS (Gamers Against Irrational Bans of Weezy & Squilliam)

                   

gebx on 08 April 2009
llewdebkram said:
theprof00 said:
nielson families are houses that have a special device attached to the tv.

The tv records all activity and each user gets a password. Each user must enter their password before doing anything with the tv. If they leave the room for whatever reason they must turn off the box and then re-enter the password when they return. A password must be used for a everyone using the tv.
Oftentimes these families have more than one tv, so the viewers turn on whatever channel another room is watching, if the primary user is not using the set.
This is not completely based on checking boxes off on a slip of paper. Those reports are only used as supplemental information whereas the actual set-boxes themselves are the primary means of information gathering.

 

These are regular surveys done over the internet, I do one like this each month on average.

I am currently also doing one for alcohol consumption lasting almost 10 months for a really great reward...

but it can be a nuisance making up data when you're teetotal! :0P


As promised!

Wrong!

 

Check the methodology of the survey, they used people meters which is exactly what theprof stated

 

The sample size is approx 17,000 homes (someone had asked earlier about sample size)

 



Proud Member of GAIBoWS (Gamers Against Irrational Bans of Weezy & Squilliam)

                   

HappySqurriel on 08 April 2009
gebx said:


As promised!

Wrong!

 

Check the methodology of the survey, they used people meters which is exactly what theprof stated

 

The sample size is approx 17,000 homes (someone had asked earlier about sample size)

 

 

So, if they're using a meter attached to the device how do they factor out the ammount of time a PS3 or XBox 360 is being used for its non-gaming functions?

Suppose the average PS3 or XBox 360 user used their system for 3 hours per week for its media functionality, which wouldn't be extreme at all given the PS3 and XBox 360 users I know (including myself), that would mean that the average HD console owner played videogames on their system for less time than their Wii counterparts.

 



Ail on 08 April 2009
TacoBoy49 said:
PS3 users are OLD!!! No kids at all.. probably all fans of the PS1. This is troublesome down the line for Sony if they can't start attracting new people. 25-30 is ridiculous. The kids of today are the future console owners of tommorrow.

 

Err ?

I rather have users with disposable income of their own than users that depends on others for their disposable income....

I doubt any 12-17 year old kid can spend the same amount of cash I can on games...



PS3-Xbox360 gap : 1.5 millions and going up in PS3 favor !

PS3-Wii gap : 20 millions and going down !

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superchunk on 08 April 2009
RolStoppable said:
If the PS2 is the console with the most usage, then that means that the first column is the most important one (it's the only one in which the PS2 leads). The Wii ranks third in that category, close behind the 360, but usage also includes nongaming stuff like DVDs and Netflix. So the Wii actually isn't doing bad.

Or am I reading this wrong?

 

I think your right. As purely a gameplayer, I'm willing to bet they are alot closer than this report is leading one to believe. Also, what's with the avg age of Wii owners being 6-11... I don't see that as remotely plausible, unless the Age Group means something else.



Ail on 08 April 2009
Gamerace said:
The fact that the Wii has the lowest avg usage per household should surprise absolutely no one.

That's the demographic the Wii (and DS) are aiming at!! It's further proof that Nintendo is successfully breaking into the 'casual' and formerly non-gaming populance. These people didn't play VG consoles at all prior to Wii. Nor are they suddenly going to start playing like the 'core' gamers that will spend hours a night playing. They'll play a few times a month or a few minutes a day with the odd enthusiast (mostly kids or Nintendofans) boosting the avg up.

This thread is incorrectly titled because the fact show Wiis are being played regularly and not sitting in closets. Just not enthusiastically and that's expected because that's not it's target audience.

As long as Wii owners continue to buy new games to play - which this shows they do in comparable numbers to other systems - then Nintendo and 3rd parties are happy. Who cares if they play it for 10hrs over the course of a year as opposed to 10hrs over a weekend and then resell it. In fact, 3rd parties would prefer the former.

 

ROI argued in another thread that Wii users were in huge majority PS2 owners in the last gen so something does not match up here, here is his post :

http://www.vgchartz.com/forum/thread.php?id=67081&page=2



PS3-Xbox360 gap : 1.5 millions and going up in PS3 favor !

PS3-Wii gap : 20 millions and going down !

Ail on 08 April 2009

I'm thinking the first column is the percentage of users that actually owns said console. Seems roughly inline with how the console are spread in the US ( Wii should be higher but don't forget the survey is a few month old ).



PS3-Xbox360 gap : 1.5 millions and going up in PS3 favor !

PS3-Wii gap : 20 millions and going down !

Kasz216 on 08 April 2009
HappySqurriel said:
gebx said:


As promised!

Wrong!

 

Check the methodology of the survey, they used people meters which is exactly what theprof stated

 

The sample size is approx 17,000 homes (someone had asked earlier about sample size)

 

 

So, if they're using a meter attached to the device how do they factor out the ammount of time a PS3 or XBox 360 is being used for its non-gaming functions?

Suppose the average PS3 or XBox 360 user used their system for 3 hours per week for its media functionality, which wouldn't be extreme at all given the PS3 and XBox 360 users I know (including myself), that would mean that the average HD console owner played videogames on their system for less time than their Wii counterparts.

 

It wouldn't... and it doesn't.  Which isn't that important to nielson since this report is for sale largely for videogame companies to know when to advertise their games... since it's basically about when gamers are watching TV and what they are watching.

This is the kind of thing so that Sony doesn't blow too much money on prime time advertising and the like.

Really all that would do is make the PS3 look even worse though.



theprof00 on 08 April 2009

kasz, are you sure they don't record say, watching a Blu ray on the ps3?

@happy squirrel
According to the graph, more time is being spent on the wii over the entire population. It does this by computing all the total minutes over the scope of the population and dividing the total by it.

People who own PS3 and 360 play more, but there are simply less consoles and therefore less gaming minutes total.

I wrote above how many minutes the average users play
"ps3 users each play 1053 minutes per month
360: 1190
wii: 516"