Nielsen: People May Buy Wii's, (But They Don't Use Them)

[Ail]

Gamerace said:
The fact that the Wii has the lowest avg usage per household should surprise absolutely no one.

That's the demographic the Wii (and DS) are aiming at!! It's further proof that Nintendo is successfully breaking into the 'casual' and formerly non-gaming populance. These people didn't play VG consoles at all prior to Wii. Nor are they suddenly going to start playing like the 'core' gamers that will spend hours a night playing. They'll play a few times a month or a few minutes a day with the odd enthusiast (mostly kids or Nintendofans) boosting the avg up.

This thread is incorrectly titled because the fact show Wiis are being played regularly and not sitting in closets. Just not enthusiastically and that's expected because that's not it's target audience.

As long as Wii owners continue to buy new games to play - which this shows they do in comparable numbers to other systems - then Nintendo and 3rd parties are happy. Who cares if they play it for 10hrs over the course of a year as opposed to 10hrs over a weekend and then resell it. In fact, 3rd parties would prefer the former.

 

ROI argued in another thread that Wii users were in huge majority PS2 owners in the last gen so something does not match up here, here is his post :

http://www.vgchartz.com/forum/thread.php?id=67081&page=2