Nielsen: People May Buy Wii's, (But They Don't Use Them)

[gebx]

llewdebkram said:

theprof00 said:
nielson families are houses that have a special device attached to the tv.

The tv records all activity and each user gets a password. Each user must enter their password before doing anything with the tv. If they leave the room for whatever reason they must turn off the box and then re-enter the password when they return. A password must be used for a everyone using the tv.
Oftentimes these families have more than one tv, so the viewers turn on whatever channel another room is watching, if the primary user is not using the set.
This is not completely based on checking boxes off on a slip of paper. Those reports are only used as supplemental information whereas the actual set-boxes themselves are the primary means of information gathering.

 

These are regular surveys done over the internet, I do one like this each month on average.

I am currently also doing one for alcohol consumption lasting almost 10 months for a really great reward...

but it can be a nuisance making up data when you're teetotal! :0P

As promised!

Wrong!

 

Check the methodology of the survey, they used people meters which is exactly what theprof stated

 

The sample size is approx 17,000 homes (someone had asked earlier about sample size)