One thing you're all missing about this:
To design, print, and mail out something this extensive takes weeks at the very least. 4-6 weeks is the standard on a rush job of this size (trust me, I know... worked in a print shop for a few years and have been a designer for 8 years now).
Why is this important?
It's important because it means that Sony and Factor 5 knew that Lair would suck and get bad reviews so they tried to coerce reviewers with this pretty little package. Also remember that Lair's street date was broken last week and that this package coincides with its true launch date this week.

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