http://news.prnewswire.com/DisplayReleaseContent.aspx?ACCT=ind_focus.story&STORY=/www/story/02-20-2009/0004975832&EDATE=

"Sony Computer Entertainment America (SCEA) today officially announced the expansion of PlayStation(R) business into Latin America, making its award-winning computer entertainment systems and services formally available to the region."

I wonder how much will a PS3 cost after the official launch in those countries. casue right now PS3 is available in South america but it's apearently really expensive.

that's good to hear maybe we'll C a bit higher HW #s now

I think they will concentrate on the PSP & PS2... PS3 seems too expensive for those countries..

@nikkom
They are buying ps3 for around 1000USD right now so 400USD will be better for them,no?

Not bad. A "dying" company still expanding

i was under the impression that ps2 was already released south of the boarder... or is this saying they are expanding more

Well I expect Sony to try and use the PS2 to expand into the emerging markets. The system is cheap and easy to use, perfect for people just getting into gaming, especially with such a large library. I assume they want to get there before Nintendo does to try and grab a large chunk of the market through getting there first

I meant for sony... Why push a money losing console on a market where your profits are gonna be slim to none? Do you want to lose more money?? Promote the PSP & PS2 now... save the ps3 for when its costs are down...

@Carl

Great! Now it needs an graveyard expansion

Reading the news release, this appears to be a move to officially bring the PS3 -- as well as the PS2 and PSP -- to countries where it is currently the hardware tends to be more available on the import and gray markets.

I wonder if by doing this Sony can bring the hardware prices down to a more appropriate level (rather than the 2x-3x it seems to be).

Also, it may already be behind there. I don't know what Microsoft has but several Latin/South American countries (including Mexico, Columbia, Venezuela, and Brazil) come up on every global vote and Mii contest.

Mike from Morgantown