So they are losing insane amounts on every ps3, but are making a huge portion back with their software. I can't see sony leave the console buisness because they also get money from companies to develope games and such. 

Right now however they are not in the competetion because they cost way more then the other consoles, so what do you think they should do?

I personally believe they should make a gimped version of the ps3. be like 10 gigs, 1 usb port, no sd cards and all that. actualy buttons to turn things on not touch sensative (touch sensative costs way more to produce) then they could sell it at like 350, or 299 even!

smart move for sony would be bring back BC make a 20gb version and sell it for $249 and £200

Advertise the ps3 to hell, with the "Like nothing you've seen before" and the "B3yond" commercials on every single channel INCLUDING kid channels. Atleast 10 times as much advertising as the ps3 has currently.

E3 09

Drop the 80gb to $279.99 kill off stock(drop 160gb to $379.99)

Release a new 100gb model for $299 bundled with little big planet

Re introduce PS2 BC to the ps3, release a $399 200gb model with full BC bundled with killzone 2.( dropping the ps2 to $99.99)

if sony hasn't done so yet, they should take out the built-in wifi on the lower end models so that they can reduce the price a bit and start selling separate wifi adapters like how the 360 has.

plus bring back the "live n your world, play in ours" ads. The current ones just suck.

@Animefobber

No I disagree, ps2 ads wont worK(Well maybe they will..)

The Play b3yond ads gave you an epic feel to the ps3, and the "like nothing you've ever seen before" ads where there best ads, and it pushed the ps3 in 2007.

I think they should break profit Q2 09, and come E3 introduce a $299 100gb model with LBP releasing in September, along with a $399 BC ps3 with killzone 2.

At the same time cut the PS3's price at e3 (the 80gb and discontinue it) to $279.99, and cut the 160gb to $379.99

Also cut the ps2 to $99.99 and depending on how well the ps3 does at the new price point, discontinue the ps2 in 2010.

I also think they should cut the psp to $139.99, and the bundled psp to $179.99

More advertising

More advertising

More advertising

Price cut- impossible

BC- stupid considering the ps2 is making up what the ps3 is losing

I think they are losing less money since the costs to make the ps3 has decreased. I can't really stress any more how much making a good profit off of the ps3 would help. I think just a couple of good ads for their huge software titles would help also. A price drop, at this point, would be the icing they don't they need to put on the cake right now.

This here a double edge sword. Cutting prices and more advertisement might generate more console sold but would put sony further in the red. The best solution would be keep the price it is even after it break even to generate profit and keep shareholders happy not gamers happy. To counter this would be to bundle them with games at a slight decrease on games but keep the console price the same in bundles.

-Take out WLAN. It's unnecessary. Introduce a $60 WLAN adapter.
-Take out all unnecessary parts and increase efficiency.
-Reintroduce software b/c
-Cut the price to $349 in April, an 80GB with 2 USB ports, HDMI, Blu-ray, Software B/C, no WLAN. 160GB same thing for $449
-Bundle all PS3s with a relatively unpopular (good) first party game, like Tools of Destruction.
-Cut the price to $299 by the end of 2009, by introducing a slim model.
-Advertise.
-Get Square Enix to stop despising them.
-Improve the PSN, so "Live" is no longer a selling point.

which one was the "like nothing you ever seen before" ad? Wait... don't tell me that one was the one with the black blob thing and the guy screaming "ladies and gentleman!" cause I thought that one was em... ya.