Seem the disruption process id already in fruiton. Just wait till 2009, this logo is just not for aesthetic. Most companies change their logo for a reason.
end of core gaming days prediction:
E3 2006-The beginning of the end. Wii introduced
E3 2008- Armageddon. Wii motion plus introduced. Wii Music. Reggie says Animal crossing was a core game. Massive disappointment. many Wii core gamers selling their Wii.
E3 2010- Tape runs out
http://www.fivedoves.com/letters/march2009/ICG_Tape_runs_out.jpg