Phendrana on 26 November 2008
| HappySqurriel said: Although this sounds silly ... Years ago I read that the two most important things for people to identify a logo were the (basic) shape and its color, and that a person could process a familiar logo in far less time than they could read a word. |
I'm going to school for design, and that's absolutely right. They teach us to limit a logo to simple shapes and 1 or 2 colors.
The reasoning is people have a hard time remembering little details. By keeping it simple, its impact on the viewer is actually greater than that of a complex design. This makes it much easier for a person to associate the company/product with the logo.
