| kirby007 said: sorry but a recent research shows that sony/playstation is number 3 behind nike and adidas as strongest brand... |
Really now? I would have expected Coca-Cola to reign supreme.
Khuutra said:
Really now? I would have expected Coca-Cola to reign supreme. |
http://www.fd.nl/artikel/10521931/jongeren-vinden-nike-meest-geweldige-merk
nope
"I think people should define the word crap" - Kirby007
Join the Prediction League http://www.vgchartz.com/predictions
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kirby007 said:
http://www.fd.nl/artikel/10521931/jongeren-vinden-nike-meest-geweldige-merk
nope |
Sadly, I can only read English... Is that brand recognition for just one country?
^That's just in NL, worldwide that title certainly belongs to Coca-Cola.
| Khuutra said: Sadly, I can only read English... Is that brand recognition for just one country? |
ah I copy it here 
26 different countries
Nike is het meest geloofwaardige en hippe merk met een sterke identiteit. Jongeren van 18 tot 24 jaar verkozen het Amerikaanse sportmerk boven concurrent Adidas (2), Sony/Playstation (3) en Nokia (4).
Dat blijkt uit een studie onder ruim 12.000 jongeren in 26 landen, die marktonderzoeksbureau Synovate dinsdag heeft gepubliceerd.
De respondenten werd gevraagd om spontaan drie merken te benoemen die zij 'truly excellent' (echt geweldig) vonden. In de toptien staan verder merken als Coca-Cola, Apple, Puma, Samsung, Levi's en BMW. De studie weerlegt de notie dat jongeren niet gevoelig zijn voor grote merken en juist nieuwe merken ontdekken, zo menen de onderzoekers.
De verschillen tussen de landen zijn groot. Zo bleek de nummer 1 erg populair in Zuid-Afrika, Marokko, Italië en Spanje. Russen moeten niet veel van Nike hebben, noch van Adidas. Sony viel erg in de smaak bij Britten en Mexicanen, terwijl Noren en Roemenen het Japanse merk grotendeels links laten liggen. Nederlandse jongeren namen niet deel aan deze studie.
Kledingmerken versus sportmerken
Mannen bleken met name te gaan voor sportmerken als Nike, terwijl de vrouwelijke respondenten eerder kozen voor kledingmerken als Zara en H&M en verzorgingsmerken als Nivea en Dove.
Het Nederlandse biermerk Heineken verslaat wel andere biermerken, maar haalde de topdertig van bekende merken niet.
"I think people should define the word crap" - Kirby007
Join the Prediction League http://www.vgchartz.com/predictions
Instead of seeking to convince others, we can be open to changing our own minds, and seek out information that contradicts our own steadfast point of view. Maybe it’ll turn out that those who disagree with you actually have a solid grasp of the facts. There’s a slight possibility that, after all, you’re the one who’s wrong.
| SamuelRSmith said: ^That's just in NL, worldwide that title certainly belongs to Coca-Cola. |
no 26 countries
"I think people should define the word crap" - Kirby007
Join the Prediction League http://www.vgchartz.com/predictions
Instead of seeking to convince others, we can be open to changing our own minds, and seek out information that contradicts our own steadfast point of view. Maybe it’ll turn out that those who disagree with you actually have a solid grasp of the facts. There’s a slight possibility that, after all, you’re the one who’s wrong.
anyway enough lulz for the OP
"I think people should define the word crap" - Kirby007
Join the Prediction League http://www.vgchartz.com/predictions
Instead of seeking to convince others, we can be open to changing our own minds, and seek out information that contradicts our own steadfast point of view. Maybe it’ll turn out that those who disagree with you actually have a solid grasp of the facts. There’s a slight possibility that, after all, you’re the one who’s wrong.
haha. opinion needs no facts.
kowen- interesting that sony was #1 for 75% of that graph. I knew they were somewhere around top 5 but number 1 is ridiculous.
Honestly, i'm brand loyal to Nintendo.
I know it's dumb, but if they go down (gamecube?), i go down as well with them
:D
Proud member of the Fierce Fox Force.
"I strike spurs onto my Wii controller. And against Sony and MS I fling myself,
unvanquished and unyielding. 'O Wii!!!"
-The Nintendian Philosophy
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