You always hear people say: "I can't believe Sony is losing this gen even with all the brand name recognition/loyalty they have/had"....... Some things I'd like to point out: For starters, Sony has a bad rap just as much as they have a good rap as far as quality electronics go....... Second, gamers by and large are not all that loyal. Nintendo took over from Atari and dominated the early 80's and early 90's. Then Genesis (Mega Drive) cut sharply into the SNES in the US. Most gamers didn't care about being "loyal" to Nintendo when it was PS1 Vs. N64 or PS2 Vs. Gamecube. And where did brand name get Sega? And what about Microsoft? That's a pretty damn big name if you ask me. Microsoft is worth like 6X what Sony is and yet for the money they spend they did not win last gen and they will not win this gen either.The Wii is currently dominating for one main reason: It distinguished itself from the competition. Nintendo is back on top because they had a different strategy going in. It has nothing to do with Nintendo "loyalists". Sony's console is selling well considering its price. Some may be shocked that a $600 PS3 didn't sell as well as a $250 Wii while competing with the 360 which had a year head start. I'm not shocked though because I know that no console company has been #1 more then 2 gens in a row and I would make no assumptions about which company will will the next generation battle.

You are correct about the majority of gamers not having brand loyalty. Most gamers want cheap hardware more than almost anything else. It's quite reasonable to want to spend more money on games and less on game systems.

Stop using old arguements against 360,The year head start,cheaper ect..

LOCK FTW!

no paragraphs = unattractive post.

Nice post. I pretty much agree; I go where my games go.

Ironically this arguement was originally put forth by PS3 fanboys for the reason why it would eventally dominate. Funny how these things seem to loop back around on us. I can't wait for the next generation to start so it can go full circle back to being the reason the PS4 (and probably the Wii successor) will dominate the generation.

Yea even Pachter has slacked off as of late.

sorry but a recent research shows that sony/playstation

is number 3 behind nike and adidas as strongest brand...

Brand loyalty was the case when the console launched. There is no way anyone can argue against that as PS3 did not have any games worth playing apart from the so so Resistance form many months. Yet it still sold ok at such a rediculous pricetag.

Today I think you are right...

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